A friend of mine was an early investor in DeepMind. For like a year and a half, because that's how long it took Google to buy them out for somewhere around $400mm. At the time, I thought that sounded like an amazing exit (OK, it still sounds like an amazing exit), and wasn't clear how Google could get that value out in a reasonable timeframe. I was so, so, wrong. The amount of value hidden and public in that acquisit…
Or frankly they probably already do this, and are just increasing that sell-through rate via AI.