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Twitter Unveils Plans to Draw Money From Ads

nytimes.com

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Re: Twitter Unveils Plans to Draw Money From Ads

#2
As with Google Adwords (especially PPC ads appearing when I search) this makes sense and, as long as there's a limit to how many ad-tweets appearing at one time, doesn't concern me. After all, if I tweet that I'm headed to Starbucks and get a reminder of their current promotion, that's of potential benefit to me.

Admittedly, the Twitter site itself is far too restrictive to provide me with useful communication data anyway, so I use TweetDeck to track conversations, topics, and mentions. With more real estate, ads would be less cluttering to me.

Re: Twitter Unveils Plans to Draw Money From Ads

#7
It's not quite what they've announced, but I think there's potential in the idea that advertisers would pay to promote positive things people are already saying.

There's serious trust/disclosure issues to work out -- burying bad reviews and promoting good ones for payola is what makes Yelp seem a bit slimy. But if advertisers can pay to multiply any little positive thing said by someone real near you, who you already know isn't a professional shill, it could have legitimate influencing power.

Facebook's fan pages are also in an excellent position to try such models, with the same trust/disclosure issues.

Re: Twitter Unveils Plans to Draw Money From Ads

#8
post #3

"...Twitter’s announcement is the first significant step toward a business model." That statement seems so odd.

Especially since they're already profitable...

Is that sarcasm?

To the best of my knowledge, they don't even have any significant revenue (besides bigger and bigger VC rounds ;-)) - let alone having hit profitability.

Re: Twitter Unveils Plans to Draw Money From Ads

#9
post #8

Earlier quoted context omitted.

Especially since they're already profitable...

Is that sarcasm? To the best of my knowledge, they don't even have any significant revenue (besides bigger and bigger VC rounds ;-)) - let alone having hit profitability.

They got about $25m from Google and Microsoft in return for real-time data feeds, which is by itself enough to make them profitable: http://www.businessweek.com/technology/content/dec2009/tc200...

Re: Twitter Unveils Plans to Draw Money From Ads

#10
post #8

Earlier quoted context omitted.

Especially since they're already profitable...

Is that sarcasm? To the best of my knowledge, they don't even have any significant revenue (besides bigger and bigger VC rounds ;-)) - let alone having hit profitability.

They were profitable in 2009 because of the search engine deals. But these were one-offs so they can't be the whole story.
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