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Re: Search Ads

#91

Post by wastedhours »

gnopgnip wrote: post #30
physcab wrote: post #19

From their ad copy they say 65% of all downloads come from app store search. If this is true, this is bad news for FB. A huge chunk of FB revenue comes from mobile app install ads bc that was the only method large app developers had to send users to their apps. I previously worked at a gaming firm that spent $5M/month on these types of ads. If App Store search is effective, this will swing ad budgets away. FB still h…

How do you account for the users that saw an ad, and then searched on the app store instead of clicking the add?

"View through" conversions are quite a large area, especially in programmatic. MTA is an important field, but would obviously need to be implemented with some form of in-app tracking tied to your ad providers.

Re: Search Ads

#92

Post by staticelf »

This is bad for everyone except Apples revenue and already rich app-makers.

First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead.

This sucks and is a totally greedy move from one of the largest corporations in the world.

Re: Search Ads

#93

Post by matt4077 »

nixos wrote: post #86
matt4077 wrote: post #79

Earlier quoted context omitted.

(a) This matches Searches to Apps, not users. (b) The situations you're describing hasn't really changed since Facebook added ads, so they could've had that "realization" much earlier. (c) Apple is positioning itself as a privacy-focused company with (for example) their lawsuit regarding iPhone unlocking and their implementation of differential privacy for their machine learning algorithms. It'd be stupid to give tha…

> It'd be stupid to give that up and risk a triple-digit-billion-business (iPhone) for what's bound to be a small fraction of that (ads in the App Store). You don't have to outrun the bear, just your friend.

Yeah, but running doesn't just mean "have better privacy" than the competition (i. e. Samsung/Google). Privacy is only one of many dimensions Apple is competing on, and running up the score there may still help them when the competition is better along other dimensions, like those cool self-igniting firework-phones I keep hearing about.

Re: Search Ads

#94

Post by madeofpalk »

downandout wrote: post #13
georgyo wrote: post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

This isn't general advertising. It's only on the App Store and is based on the keywords you enter into a search in the store. They rolled this out because it's basically impossible for an unknown developer to get noticed anymore on there. Apple haters will use any new product to criticize the company, but this seems fairly benign and fills a need among developers.

> They rolled this out because it's basically impossible for an unknown developer to get noticed anymore on there.

I feel like this is kinda missing the point. The solution for app discovery (not that I really think there is one) isn't "sell ads". Organic discovery is always going to be far superior.

Re: Search Ads

#95

Post by madeofpalk »

the_common_man wrote: post #62
WesleyJohnson wrote: post #60

Earlier quoted context omitted.

> First, they charge developers to even develop for their platform (though this has become free off late). How has it become free? Honest question, as I'm not sure what you're referring to.

I meant the 99usd fee really per annum. It's only free if you are not publishing on the store. AFAIK, this was not free previously.

It was always free to develop. You needed an paid developer account in order to sign apps to adhoc install it on your phone to test it. This is now free.

Still need a paid developer account in order to publish to the App Store.

Re: Search Ads

#98

Post by Kiro »

staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

As an indie game developer I disagree with you. Spending money on ads promoting my game is the only way I've managed to get any traction. I don't need to spend big money either. You need advertising or having a big network that can promote your game for free. Simply making a good game doesn't cut it unless you're lucky.

Re: Search Ads

#99

Post by baddox »

nerdponx wrote: post #6
georgyo wrote: post #3

For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…

I suspect they're doing it now because they realize they're the last company to _not_ abuse their users' privacy. Now that users have absolutely nowhere else to turn, Apple has no reason not to play that game. Edit: how do i italics

I won't try to claim that Apple is or isn't abusing their users' privacy, but they're definitely not new to advertising. They ran iAd for years until they shut it down recently.

https://en.m.wikipedia.org/wiki/IAd

Re: Search Ads

#100

Post by raverbashing »

staticelf wrote: post #92

This is bad for everyone except Apples revenue and already rich app-makers. First off, it's bad for the end user since app quality has nothing to do with the amount spent on advertising. It is also bad for indie developers since they won't be able to compete with big businesses. Most likely, the indie made app you love will be harder to find since other apps will be shown instead. This sucks and is a totally greedy m…

However app quality in the Apple Store is significantly higher than on Android, because of their review process
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