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Snapchat Releases First Hardware Product, Spectacles

wsj.com

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Re: Snapchat Releases First Hardware Product, Spectacles

#211

Post by DasIch »

Zelphyr wrote: post #205
Dwolb wrote: post #200

On the design end, I don't like the look of the camera lense. Are they able to darken the lense glass to hide the camera a bit? Maybe they could match the black of the camera sensor to the black of the glass a little more. Otherwise it looks a lot like two cameras on your face.

They seem to want to do the opposite. I think those yellow circles around the lenses are part of the glasses. They seem to want to highlight where the cameras are.

If you consider the criticism Google Glass has received, making the camera obvious might very well be a good idea, at least for the first iteration of the product.

Re: Snapchat Releases First Hardware Product, Spectacles

#212

Post by WhitneyLand »

Looks like they have learned from the glasshole debacle.

1). The messaging emphasizes it's just "a toy", a low volume experiment. More playful and more humble approach makes it a smaller target for ridicule.

2.) Pricing at $149 also makes it less pretentious and more importantly, puts it in the discretionary income range of what the heck I'll give it a shot.

Re: Snapchat Releases First Hardware Product, Spectacles

#213

Post by haldean »

carleverett wrote: post #76
mikoR wrote: post #50

Earlier quoted context omitted.

The above three comments to me summerise what has qualified as American Innovation for the last 15-20 years. When you are surrounded by the superficial, building things for the superficial what else can you produce other than the superficial. It is sad as hell to watch. It isn't ironic to me that Trump is going to be leading this bunch of innovators soon.

A few of the more significant American innovations in the last 15-20 years: -CRISPR, gene editing -iTunes, iPod, iPhone, iPad, etc. -re-usable space rockets (Spacex and Blue Origin) -IBM's Watson and Deep Blue, Google's AlphaGo -LIGO's detection of gravitational waves -MIT's improvements in lithium ion technology -NASA's exploratory discoveries on Mars, Mercury, Pluto, Saturn, etc. -Google -Wikipedia -Facebook -Tesla…

How does Uber always make these lists? It's a taxi app. You can hold it up as a well-done business, but you can't call it a technological breakthrough.

Re: Snapchat Releases First Hardware Product, Spectacles

#214

Post by ggregoire »

Is there only one model? From their pictures, it seems for women AND men, but the design is not enough generic, it's really girly, even for some "cool and fashionable young" boys. By the way, I'm in the target and I would prefer a new pair of Persol, Rayban or whatever and continue to use my iPhone for snapshat. Maybe this product can perform well in the US, but I'm really less confident for Europe.

Re: Snapchat Releases First Hardware Product, Spectacles

#218

Post by n72 »

keithwhor wrote: post #99

I think this is brilliant. Even the press details seem perfectly crafted, with one article referencing Evan's "supermodel girlfriend." Snapchat can win here based on brand alone. The hardware features are a plus, but they're going to sell a lifestyle. Think GoPro + Versace. Commenters here are caught up in the tech. It's not the tech. Get a few celebrities in these, people will buy them and barely use the recording f…

Take a long, deep breath. Then take a few steps backwards, so you can take the scene in with a slightly broader perspective. Now hark back to how many times someone has been breathlessly been compared to Steve Jobs and how many times the person who has made that comparison has ended up looking silly. Let's give Evan a few years before we start fanboying him.

Re: Snapchat Releases First Hardware Product, Spectacles

#220

Post by bennesvig »

losteric wrote: post #192
binarymax wrote: post #165

Earlier quoted context omitted.

Not to mention, one tenth the retail cost.

One tenth the cost, one tenth the functionality. This is just a wireless camera for your smart phone. Point and shoot, that's it. It really reminds me of the cheap "Spy Sunglasses" I had as a kid. Glass had a camera but it was secondary. Glass was about AR, it was an interactive experience.

I could see Snapchat's Spectacles evolving into that. They already have impressive facial and object recognition.
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