Earlier quoted context omitted.
Google has 7 different products with over 1 billion users [1]. This "brand problem" you speak of, if it exists at all, doesn't seem to have slowed them down much. [1] http://www.popsci.com/google-has-7-products-with-1-billion-u...
And all of them weren't launched in last 3 years.
[1] http://www.theverge.com/2016/5/18/11685424/google-photos-upd...