Can someone actually explain to me how the situation came to this point where it practically looks as if Twitter's fate is being decided and played out in the media via endless speculation? It is not like Twitter is a tiny company with an unknown brand, few users and no possibility of improving its profit margins. I am not aware of what they are trying to do, but at the same time it is not as if they could have exhau…
Investors -- especially for an established firm in a fairly mature market -- don't like "possibility of improving profit margins" (especially, when "improving" means "actually maybe delivering some profit"), they like a plausible concrete plan to do that with some indication that the firm has leadership capable of executing the plan.
"Maybe Facebook will implode and Twitter will pick up some of the debris and, hey, profit!" is not such a plan.