I actually built a similar system as an experiment, basically a 1 x 2 x ¼ meters (multi-layered) cardboard box painted all black inside and covered with a sheet of transparent plastic on one of the larger sides. It was really cheap, around $10-15 in materials. Then I added two holes (in and out), and put some cheap flexible air duct hoses with some old CPU fan, which was another $8. On a sunny day it heats up the air…
They also tend to install it on the side wall; it doesn't get that much sunshine in the summer, but it becomes more efficient in the winter when the Sun stays at lower angles. External circulation of air is still required and is usually done by using an electric fan.