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Should Entrepreneurs Lie?

blogs.hbr.org

21–30 of 54 posts

Re: Should Entrepreneurs Lie?

#21

Tough call, but here's the reality of business: everyone ends up "lying", even the people who do their best to be honest (those tend to fall into the overconfidence camp). Some people are just overconfident or have sunny reflections on the past, but everyone lies, and mostly about things of no consequence-- why they left their last job, who they know, their relative rank and responsibility in previous companies. I ge…

"I generally assume that it's okay to lie if it doesn't lead the other person into a decision that will bring them harm..."

Humility is knowing you're not smart enough to know when other people are better off being lied to. Once you start justifying your lies as being helpful to the victims, you've crossed from malice to delusion.

Further, you've just admitted on a public forum read by many with deep connections in the startup world (and others bright enough to crack whatever anonymity you think you have), that you're okay with lying to investors. This doesn't bode well for your career as a master fraud.

With skills like these, the Dark Side doesn't have much to offer you. Please consider switching teams.

Re: Should Entrepreneurs Lie?

#22
Even though I've been in business for 20 years I'll bet the number of people who have knowingly, intentionally deceived me is very low, probably in single digits. Maybe none.

That sounds naive, and maybe it is. But psychological and neurological research all points in the same direction: that people perceive the same situation radically differently, and even remember the same incident differently. There are even physiological artifacts that accompany or cause these divergences. So most of the time when people are 'lying' to me they probably believe what they're saying.

That doesn't answer the original question, but it challenges the assumptions in the article, that lying is commonplace and a constant temptation. It also changes the way I (and I think others) should respond to a 'liar'. Assume the person isn't lying, even if you think they're wrong and should know it. Accept the data, evaluate, verify, and move on. Ascribing motives or morality might be satisfying, but it's unhelpful. Worse, emerging science suggests it may be a mistake.

Re: Should Entrepreneurs Lie?

#23

Tough call, but here's the reality of business: everyone ends up "lying", even the people who do their best to be honest (those tend to fall into the overconfidence camp). Some people are just overconfident or have sunny reflections on the past, but everyone lies, and mostly about things of no consequence-- why they left their last job, who they know, their relative rank and responsibility in previous companies. I ge…

"I generally assume that it's okay to lie if it doesn't lead the other person into a decision that will bring them harm..." Humility is knowing you're not smart enough to know when other people are better off being lied to. Once you start justifying your lies as being helpful to the victims, you've crossed from malice to delusion. Further, you've just admitted on a public forum read by many with deep connections in t…

I never claimed to be a master liar, and it should be obvious that I'm not one. I don't like doing it, as I find it distasteful, and I don't, but I recognize that certain kinds of material and social success will require deception for 99+% of people.

Most people live in a world of fiction and react horribly to having that fiction refuted, which the truth often does. If you're willing to piss them off and have them hate or reject you (which I often am, because it's endlessly amusing to me) tell the truth to them. If you want smooth relationships with them, offer up a story.

One of those fictions is "Society"; many people have a deep desire to believe that they're among an exclusive elite-- and those who are powerful have the means to persist in this semi-delusion-- and that this elite encompasses all people who are of any value-- this part is obviously ridiculous. If you ape their values and manners (spin a story; uphold the fiction) these people may let you into their club and you may benefit from their resources; if you upset their story with the truth (that most people of talent are not like them and have different values and backgrounds) they will either reject you or (if you pierce their shield of self-deception) become very angry. The former is more likely, but neither benefits you.

Re: Should Entrepreneurs Lie?

#24
post #22

Even though I've been in business for 20 years I'll bet the number of people who have knowingly, intentionally deceived me is very low, probably in single digits. Maybe none. That sounds naive, and maybe it is. But psychological and neurological research all points in the same direction: that people perceive the same situation radically differently, and even remember the same incident differently. There are even phys…

when people are 'lying' to me they probably believe what they're saying.

One one level yes, this is true. More than true, it's wise. The problem is that we can deceive ourselves into holding self-serving beliefs... sincerely. Upton Sinclair said it best: "It is very hard to make a man understand something, when his job depends on his not understanding it."

And such people aren't lying or dissembling. It's just much cheaper, in terms of mental effort, to develop beliefs that the world is the way you would like it to be.

Re: Should Entrepreneurs Lie?

#25
Hyping, shading and puffing are normal in entrepreneurial circles and, properly limited, are probably expected to some degree. People discount the statements accordingly.

Misrepresenting material facts or omitting to disclose something major (like the loss of your major customer the day before a funding) constitutes securities fraud and can get you in a heap of trouble, notwithstanding how it may have worked out in a particular case such as that cited in this piece.

There are also limits to hyping if it amounts to misrepresenting material facts. I was once approached by an entrepreneur whom I turned down as a client and who later got busted for securities fraud for having done a demo claiming that certain of his company's whiz-bang technology was in fact doing something stupendous when it was in reality just a rigged demonstration designed to simulate what he claimed his technology could already achieve. Having raised $7 million based on such demonstrations, mostly from gullible investors, he went to jail for his "over-hyping" of his product.

When it comes to issues such as lying, there are moral issues and there are legal ones. If you are an entrepreneur who wants to avoid serious problems, the rule should always be: never lie in a way that amounts to fraud or misrepresentation (legally speaking), no matter what the supposed benefit. It is not worth it.

Concerning moral issues, the issue for me is one of integrity. Just as we all can stretch something when it helps us, and just as we all do so to some degree, so we can stretch it to the point where it amounts to a pure fabrication. Mild stretching might be considered a gray area. Fabrication is a character issue that can reflect badly on the entrepreneur. Of course, this depends on context as well. If it is clear you are speculating (such as about growth rates), that is one thing. If you are knowingly misrepresenting facts, the natural thought that occurs to people you are dealing with is, "If he will do that once, how can I trust him not to do it again." You might think it is innocent in your mind, but crooks make a living off such misrepresentations. And there is no percentage in aligning yourself with that which is unseemly. I have repeatedly seen the consequences of such activity in courts of law, and they are not pretty in cases when things do blow up.

Re: Should Entrepreneurs Lie?

#26

Earlier quoted context omitted.

"most people can't be trusted with the truth, and it's necessary to lie to them" This is disgusting. You need to learn to respect yourself; this in turn will help you respect others.

I took out "most". That was far too strong a statement. I respect myself. However, I'm aware of human nature as it actually is. Most people don't even like the truth. They despise the reality around them and need to be fed a fiction in order to function. The facts-- that good people often fail for varying reasons, that life is inherently unfair and often dark-- are so disquieting to them that they shut them out. This…

"that life is inherently unfair and often dark"

I disagree completely. The universe is benevolent by default because it has absolutely no supernatural character, and no inherent conciousness to make it anything else. Without this, science would not be possible (according to my biochemistry professor, who said "Nature does not play tricks.") I go one step further say that this applies to morality; that life is what you make of it in the vast preponderance of cases.

Re: Should Entrepreneurs Lie?

#27

Earlier quoted context omitted.

I took out "most". That was far too strong a statement. I respect myself. However, I'm aware of human nature as it actually is. Most people don't even like the truth. They despise the reality around them and need to be fed a fiction in order to function. The facts-- that good people often fail for varying reasons, that life is inherently unfair and often dark-- are so disquieting to them that they shut them out. This…

"that life is inherently unfair and often dark" I disagree completely. The universe is benevolent by default because it has absolutely no supernatural character, and no inherent conciousness to make it anything else. Without this, science would not be possible (according to my biochemistry professor, who said "Nature does not play tricks.") I go one step further say that this applies to morality; that life is what yo…

"Inherently unfair and often dark" was an exaggeration on my part.

The universe is benevolent by default because it has absolutely no supernatural character,

Wouldn't this make it utterly neutral?

What I meant to say, and didn't articulate very well, is that human societies have egregious failures that often undermine progress. Most people are good, but most of the people who get power and status (at least in the short-term, first-order senses of these words) are the despicable, evil ones.

Re: Should Entrepreneurs Lie?

#28
i find a very helpful concept here is the 'appropriate level of abstraction'- when making some assertion, make sure that the language you use and the claims that you make are specific enough to be compelling, but abstracted enough to be 'not a lie'.

Re: Should Entrepreneurs Lie?

#30

Earlier quoted context omitted.

"most people can't be trusted with the truth, and it's necessary to lie to them" This is disgusting. You need to learn to respect yourself; this in turn will help you respect others.

I took out "most". That was far too strong a statement. I respect myself. However, I'm aware of human nature as it actually is. Most people don't even like the truth. They despise the reality around them and need to be fed a fiction in order to function. The facts-- that good people often fail for varying reasons, that life is inherently unfair and often dark-- are so disquieting to them that they shut them out. This…

"This is the truth for any ambitious person, but you'd be absolutely nuts to say that sort of thing on an interview."

I said almost exactly that when interviewing for my first job out of college. They hired me anyway. They appreciated my honesty and believed they had enough great people and interesting assignments to keep me engaged.

(As it turned out, they were wrong, and I left about two years later. But I did two products for them in the meantime, and learned a bunch for myself, so it wasn't exactly a loss for either party.)

Actually, a bunch of people at my current employer - my boss, my tech leads - know that if there comes a time where I believe I can accomplish more within a startup than in my job, I'll jump ship in a heartbeat and found another company. That simply keeps the bar high for ensuring that I can accomplish significant things within my job.

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