Relevant post: http://www.forbes.com/sites/realspin/2016/09/14/government-h... It's Forbes, but the argument is backed by the recent Harvard study: http://jama.jamanetwork.com/article.aspx?articleid=2545691
Forbes trots out an interesting figure: $2.6bn to win FDA approval for a new drug. That sounds like a lot! It also sounds like a number pulled from a hat. So I went looking. It's from a Tufts Center for the Study of Drug Development study published in 2014 [0]. Which is, incidentally, supported financially by the pharmaceutical industry [1]. Even the published pdf is pretty lacking on actual data [2]. Because it's a…
Marketing spending is huge, but it undermines their message when they do that.