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Logo Pizza: Hot and ready logos for sale

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Re: Logo Pizza: Hot and ready logos for sale

#121

Post by incongruity »

RussianCow wrote: post #82
incongruity wrote: post #71

Earlier quoted context omitted.

If he sells all 50 that he has, he'd net an average of $1020 per logo. (First one was $40, price increases by $40 per logo, last logo is $2,000, total net is $51,000)

That's a highly unlikely "if". I doubt they'll sell any logos for much more than $400, which averages "only" $146.66 per logo. That's pretty good one-off revenue if the logos were already finished, especially considering they can probably sell the remainders on the side for some extra cash, but it's probably not a sustainable business model.

Yes, yes it is an unlikely "if" – but it was interesting to see the ceiling for the model, given current supply.

Re: Logo Pizza: Hot and ready logos for sale

#122

Post by jrs235 »

pram wrote: post #21

Wouldn't it make more sense that the price would go down as more are purchased, as the most popular logos are already taken? Is someone really going to pay $1000 for 'Mr. Grin'

Yes, eventually sales will slow down as the price becomes too much. But in the interim the pricing model creates a sense of urgency that is likely to increase sales now. With the site most likely being used to market and sell custom logos (in and for the log run) his current pricing model doesn't seem that bad. Not to mention the pricing model also has some baked in social proof... someone paid $xxx for one of his cookie cutter logos! "Someone else found it to be worth it, I won't be outlandishly foolish if I buy one too..."

Re: Logo Pizza: Hot and ready logos for sale

#123

Post by AJ007 »

RussianCow wrote: post #45
tptacek wrote: post #36

Earlier quoted context omitted.

Seems to be working reasonably well so far today.

Except now it's stopped at $320. That's an average of $93.33 per logo (if my math is right). They would make more money by simply selling the logos for $100 each, and they would probably sell way more logos.

Sales psychology

1 - Start pricing extremely low, and word travels fast

2 - Temporary pricing causes buyers to act quickly, with less consideration

3 - Buyers who wavered in their decision making panic and pay more than they originally would have in order to not miss out.

4 - Designer knows what is left is both over priced and no one really wants.

With static pricing, #1 doesn't happen, #2 doesn't happen, #3 doesn't happen, #4 does, albeit much more slowly.

#1 is a core piece of both Google & Facebook's sales psychology. You can see them move the sliders from totally free, to really good deal, to your fucked without paying us lots of money as they launch ad channels.

Re: Logo Pizza: Hot and ready logos for sale

#124

Post by djsumdog »

ChuckMcM wrote: post #76

Fun site, the magic is this one line: " Need a custom logo? Let’s chat! yo@metafizzy.co " The chance of you needing one of the pre-existing logos is small, the chance of needing a logo period is higher, and seeing the portfolio of logos gives you a starting point to imagine things. The only negative is that it might anchor you emotionally to a lower than average price if the current logo price is small enough. The we…

It sorta reminds me of this one:

http://www.horriblelogos.com/

Re: Logo Pizza: Hot and ready logos for sale

#125

Post by jrs235 »

zackbrown wrote: post #91
condescendence wrote: post #28

Earlier quoted context omitted.

After spending much time among entrepreneurs I find that there are very few with a "business" mind. Great idea, horrible model. This pricing model is so far out of left field that I had to do some research to see if it's ever been successful. It hasn't. Although https://github.com/metafizzy is kinda interesting (what this websites UI is based off of)

Flaws notwithstanding, I appreciate the sense of urgency this pricing model imparts. "Buy now, or pay more!"

It also has baked in social proof. Someone else found value and paid $xxx for his logo(s).

Re: Logo Pizza: Hot and ready logos for sale

#126

Post by jo909 »

This makes it look like getting a logo is easy and quick. And it can be, probably.

It's not my area of expertise, but I would expect there are some pitfalls just like with company names, app branding and other branding/trademark stuff.

I would not want my logo to be too similar to somebody else, and researching that is probably tricky.

Re: Logo Pizza: Hot and ready logos for sale

#128

Post by FilterSweep »

intro-b wrote: post #108
trevyn wrote: post #95

Earlier quoted context omitted.

Wait, if it increases $40 per, how did it go from $320 to $420. Need a "fishy" logo. :)

it increases by $20/logo sold

I believe they reduced this from $40 to $20. Correct me if I'm wrong here.

Re: Logo Pizza: Hot and ready logos for sale

#129

Post by leksak »

Fraterkes wrote: post #100
corndoge wrote: post #77

What is stopping someone from just taking the logo? http://logo.pizza/img/happy-cat/happy-cat.png

You get the illustrator files if you buy the logo, otherwise you only have a thumbnail.

These thumbnails are clean enough to be loaded into Illustrator and recaptured using the vectorize tool. Not sure about Inkscape.

How much would people pay for such tracing do you think?

Re: Logo Pizza: Hot and ready logos for sale

#130

Post by davemel37 »

pram wrote: post #21

Wouldn't it make more sense that the price would go down as more are purchased, as the most popular logos are already taken? Is someone really going to pay $1000 for 'Mr. Grin'

Two points. 1. Peoples tastes are subjective, so while Mr. Grin is likely not going to sell IMO, who knows who else might like it.

The pricing accomplishes two great things that are quite brilliant.

When someone is ready to buy, there are two excuses they turn to to not take action. The first is trust and the second is procrastination. Within the context of trust, is value (is it a good deal).

By having the price go up, and inventory disappearing, you conquer both excuses.

1. Social proof of a) others like these logos and b) others are willing to pay this price for that value.

2. As the price goes up, you get worried about paying too much for something you want and wondering if you will lose out on a logo you like.

Both of these compel you to take action. As you wait, your risk of missing out or getting ripped off go up in a very visual and real way.

This also does a great job of framing the logo value when you order custom from the designer.

All in all, it is pretty brilliant IMO.

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