aka "How to write a high school essay."
Additionally, I tend to ignore writing advice from people who use incomplete sentences. That page was a travesty. edit: I didn't know this was a comment before I posted this, but it does bring up issues with 'blogging in general.
Make engineers write concise sentences by combining journalism with the technical report format. Paragraphs in a newspaper article are ordered by importance, so that at whatever point readers stop reading they know that the part they have read was more important than the part left unread.
I think the second paragraph is pretty good, especially given the emphasis on concise sentences.