Earlier quoted context omitted.
Beautiful example of Peter principle and how to promote someone into uselessness and inefficacy.
I wouldn't call that the Peter Principle; he wasn't promoted above his skill set (per se) due to things like time in grade, which is what Laurence Peter wrote about. In the Peter Principle book the person causes damage through having responsibility without the ability to execute in that particular role. As others mentioned it was more a great way to reward someone who now didn't really have a specific spot. This is f…
Peter principle concerns efficacy, not necessarily active damage.
"PR guy" (direct marketing) is actually a role many founders do well.