This makes it sound as if (i.e., connotes that) the idea for Amazon was DE Shaw's, not Jeff's. Is this true?? I was under the impression that Bezos personally brainstormed a bunch of ideas for businesses that he thought would be useful with the new internet -- with books being low on the list -- and then, over time as more analysis was done (by Jeff), it rose to the top. I'm sure he talked with fellow DE Shaw employees about his thought process along the way. But the idea was his.
I got this from internet folklore + reading the Jeff Bezos bio that came out a few months ago. Am I right or wrong here? I find this historical fact pretty interesting, so want to get it right :)