I don't see the point of that video.
a) If anything, it is not a feat of Company, but of nowadays IFR systems in cooperation with ATC guys who probably sweated off at least 10 pounds during that shift.
b) Each and every airline does that, from top notch VIP charters to those we-are-declaring-emergency-because-our-company-doesn't-let-us-take-in-enough-fuel-so-we-are-landing-RIGHT-NOW-GET-OFF-OUR-WAY poor souls piloting Ryanairs.
c) Aviation is a market. If you pay, you get aircrafts and pilots. If you pay good, you get good pilots. That's it.
d) This is very inside the box thinking. An equivalent of this would be showing a video of a bunch of guys running to the local hardware shop, hastily throwing HW boxes into a car, driving fast and furious back to the site, assembling a server, plugging it in, installing OS and presenting it to the customer: here, your server.
So Amazon can beat them only when they can do all of this on demand?
No, they just built the AWS and "on demand" now means just clicking "I want an instance now" or even letting a balancer spin that up for you, done.
The article is talking about 15 years horizon and although that is a very brave speculation of Amazon's business plans and future events, just think about what 15 years means. 15 years ago, Windows XP has just RTMed a week before. GPS meant some ugly expensive box waiting an eternity to get a fix. Common large and heavy desktop crates called personal computers struggled with even playing a DivX video in CRT resolution. Capturing overhead footage meant flying an expensive helicopter running on expensive fuel and operated by highly trained pilot.
Nowadays, you can buy an entire device called "quadcopter" for less than an hour of helicopter flight time and fly around and videotape everything like in a computer game. We have small slates of glass called "smartphones" that smoothly play 2880x2160 videos while projecting them onto a 3D surface twice (VR phone-based headsets) or even smoothly render an entire VR game scene from polygons. We have cars using half as much fuel. You can tap on your slate of glass and a car arrives for you.
In 15 years we can have supertough drones flying right through hurricanes, micro hyperloops moving small cargo around entire states, warehouses on every other corner with duplicated stock, carpooling packet delivery services like some Uber-Fedex hybrid, or even outright cargo teleports spitting out pizzas from local restaurants, shoe orders from Amazon and hell monsters from Mars military bases with id Software calling out software patents on that and claiming intellectual property on 50% of incoming daemons...
Sorry for long post - basically what I wanted to say is that everybody can do that with airplanes.