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Twitch could be a $20B company within Amazon

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Re: Twitch could be a $20B company within Amazon

#11
post #2

Amazon bought two things with Twitch: 1) A social community 2) a monetization model. The video service itself is secondary. The past several years has shown the social communities grow organically. But its hard to make users adopt one. If you build it, they probably won't come. It's easier for a big company to buy one up than start one from scratch. (Think Instagram versus Google Plus). Second, Twitch is one of the f…

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Re: Twitch could be a $20B company within Amazon

#12
post #6

It's worth noting that in the 2 year period since Amazon bought Twitch, their search interest via Google has been stagnant. https://www.google.com/trends/explore?date=2014-08-25%202016...

twitch is twitch. Who really searches for Twitch, instead of just visiting the site and searching for content there?

That proportion is not too relevant for this graph. The graph is relative.

Even if a only a small percentage of Twitch users use Google search to access Twitch, the graph would be somewhat indicative of it's growth.

Re: Twitch could be a $20B company within Amazon

#13
post #6

It's worth noting that in the 2 year period since Amazon bought Twitch, their search interest via Google has been stagnant. https://www.google.com/trends/explore?date=2014-08-25%202016...

twitch is twitch. Who really searches for Twitch, instead of just visiting the site and searching for content there?

Hmm, this is interesting, for FB as a comparison:

https://www.google.com/trends/explore?date=all&q=facebook

Re: Twitch could be a $20B company within Amazon

#15
post #6

It's worth noting that in the 2 year period since Amazon bought Twitch, their search interest via Google has been stagnant. https://www.google.com/trends/explore?date=2014-08-25%202016...

twitch is twitch. Who really searches for Twitch, instead of just visiting the site and searching for content there?

People who have just heard of twitch and want to know what it is? And whether those people eventually become twitch customers or not, their existence is a sign that twitch is still gaining mindshare in the broader community.

Re: Twitch could be a $20B company within Amazon

#16

With all that growth opportunity, you'd think they could invest a little more in the engineering side. I mean, I like Twitch, but their platform is still a mess. Chat delay can be a minute or more, and the VOD situation still sucks (60 days? Seriously?). I mean, they're owned by the people who run AWS for crying out loud. They should be able to knock this out of the park. I thought YouTube Gaming was going to muscle…

They've been around for almost 5 years and can't make a decent voting system it always ends up in a chat spam, why do this through chat if you can make some button for user to press, optionally with a word to type or captcha but they chose the chat spam.

Re: Twitch could be a $20B company within Amazon

#17
More and more people are dumping cable TV. The main reasons that I hear for people keeping it are sports and news. If live streaming sites like twitch can sign deals with sports leagues, then I think we will see even more people cancelling their cable.

The nice thing about streaming is that you aren't channel limited, so there is no reason why you can't follow some obscure minor league team on the other side of the planet.

Re: Twitch could be a $20B company within Amazon

#19

Maybe the most useful interview I've ever done on Mixergy is with Twitch's cofounder about how he founded the company. Do yourself a favor and get the transcript. He's super-methodical. https://docs.google.com/document/d/11Bcu32XwL4S0BHB2fybaqRRQ...

26 page transcript...how long did this take?

Re: Twitch could be a $20B company within Amazon

#20

With all that growth opportunity, you'd think they could invest a little more in the engineering side. I mean, I like Twitch, but their platform is still a mess. Chat delay can be a minute or more, and the VOD situation still sucks (60 days? Seriously?). I mean, they're owned by the people who run AWS for crying out loud. They should be able to knock this out of the park. I thought YouTube Gaming was going to muscle…

Youtube's interface (both broadcasting and viewing) is terrible compared to Twitch for the kind of programming people watch on it, and the "community" on Youtube is infinitely worse in every way possible to boot.
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