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455 Tb of live streaming were transferred during the Olympic Games Rio 2016

leandromoreira.com.br

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Re: 455 Tb of live streaming were transferred during the Olympic Games Rio 2016

#2

Post by liquidise »

> Globo.com only had rights for streaming the content to Brazil... with peak of 433K simultaneous users

This is a neat writeup but the bigger point here is highlighted by the opening statements. While i get the massive revenue channel the olympics provides, i can't help but feel that the media stranglehold over the events has gone too far.

The olympics represent one of the only instances of global unity through competition left in the world. Much the same way the world cup brings small and proud nations into the global stage, the olympics has the same power. Unfortunately, it is easier for me to find 20 year old simpsons clips on youtube than it is for me to find a video of Bolt's 100m heat from last week. Who benefits from this apart from NBC? I can list approx. 7.4B people who don't.

As a lover of capitalism this all leaves me conflicted. But i would point to the olympic coverage as the instance of corporations going too far with their constricting of media sharing.

Re: 455 Tb of live streaming were transferred during the Olympic Games Rio 2016

#4

Post by johansch »

liquidise wrote: post #2

> Globo.com only had rights for streaming the content to Brazil... with peak of 433K simultaneous users This is a neat writeup but the bigger point here is highlighted by the opening statements. While i get the massive revenue channel the olympics provides, i can't help but feel that the media stranglehold over the events has gone too far. The olympics represent one of the only instances of global unity through compe…

I feel the same. I've been travelling during the past month. Accessing video content from the Olympics has been extremely hard.

I think the IOC might be shooting themselves in both of their feet here. If they don't open open up, they'll some day find that they're suddenly irrelevant.

By the way, during the 2012 London Olympics the IOC and Google struck a deal to stream the like 20+ HD channels live to 64 territories:

"The live-streaming on the IOC’s YouTube channel will provide exclusive digital access to the London 2012 Olympic Games in territories where digital broadcast rights have not already been acquired by the IOC’s broadcast partners"

https://www.olympic.org/news/ioc-to-live-stream-london-2012-...

https://youtube.googleblog.com/2012/06/ioc-to-show-live-cove...

I was in one of those regions at the time. It was awesome.

Re: 455 Tb of live streaming were transferred during the Olympic Games Rio 2016

#7

Post by bdhess »

liquidise wrote: post #2

> Globo.com only had rights for streaming the content to Brazil... with peak of 433K simultaneous users This is a neat writeup but the bigger point here is highlighted by the opening statements. While i get the massive revenue channel the olympics provides, i can't help but feel that the media stranglehold over the events has gone too far. The olympics represent one of the only instances of global unity through compe…

I dunno, I found video of Usain Bolt's 2016 100m in less than a minute of looking around on nbcolympics.com. Though I'd have to imagine that that content is geofiltered, since AFAIK NBC only has streaming rights within the US.

NBC paid the IOC something absurd like $12B for exclusive US media rights for the games through 2032. Territorial broadcast rights agreements are a huge source of funding for the IOC. It's hard to imagine how they'd maintain these revenue streams if they abandoned the exclusivity aspect of their media agreements, which likely implies that the games would suffer in some way.

Re: 455 Tb of live streaming were transferred during the Olympic Games Rio 2016

#8

Post by 0xdeadbeefbabe »

bdhess wrote: post #7
liquidise wrote: post #2

> Globo.com only had rights for streaming the content to Brazil... with peak of 433K simultaneous users This is a neat writeup but the bigger point here is highlighted by the opening statements. While i get the massive revenue channel the olympics provides, i can't help but feel that the media stranglehold over the events has gone too far. The olympics represent one of the only instances of global unity through compe…

I dunno, I found video of Usain Bolt's 2016 100m in less than a minute of looking around on nbcolympics.com. Though I'd have to imagine that that content is geofiltered, since AFAIK NBC only has streaming rights within the US. NBC paid the IOC something absurd like $12B for exclusive US media rights for the games through 2032. Territorial broadcast rights agreements are a huge source of funding for the IOC. It's hard…

If NBC were hosting a fireworks show they'd make the people that didn't pay stay indoors.

Edit: Perhaps the strategy isn't effective, that's all.

Re: 455 Tb of live streaming were transferred during the Olympic Games Rio 2016

#9

Post by wnevets »

liquidise wrote: post #2

> Globo.com only had rights for streaming the content to Brazil... with peak of 433K simultaneous users This is a neat writeup but the bigger point here is highlighted by the opening statements. While i get the massive revenue channel the olympics provides, i can't help but feel that the media stranglehold over the events has gone too far. The olympics represent one of the only instances of global unity through compe…

>Unfortunately, it is easier for me to find 20 year old simpsons clips on youtube than it is for me to find a video of Bolt's 100m heat from last week.

So glad I wasn't the only one. For whatever reason the nbc link to the video was never on the front of google.

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