I mean this 100%: if you are participating in ad tech, collecting data on grandmothers in large databases, quit your job now. You are doing harm.
Data points that Facebook uses to target ads
111–120 of 137 posts
Re: Data points that Facebook uses to target ads
#112Earlier quoted context omitted.
I don't know if this has anything to do with it, but I only seek out full albums. I've found that YT does pretty well for classic rock, metal, and electronica, and ok for older Jazz and classical music. I tried it out just now for an album I like. I get about 25% unrelated junk or stuff I've already watched, but the rest are also full albums that seem like fairly solid recommendations based on the album at hand (Jan…
Interesting. I very rarely search whole albums on YT but often rock and metal. Start with a random metal track in mind an I find I get a band mix suggestion, a nordic folk metal mix, 11 more tracks from the same band, 3 tracks I listened to very recently, 4 connected other artists and "5 CREEPIEST Old Found Footages - Recommended for you" as a perfect example of the crap being injected recently. They must notice I've…
In that other link I posted YT suggests pruning your watched history to get better recommendations -- but that's a huge undertaking given the thousands of garbage videos that I've clicked out of in five seconds. Seems like it would be better if the algorithm only operated on data from videos a user manually "likes".
Re: Data points that Facebook uses to target ads
#113Re: Data points that Facebook uses to target ads
#114Earlier quoted context omitted.
>I don't understand why people hate on it so much. Because they fundamentally misunderstand how advertising works. Read the comments on any article that discusses advertising and you'll see endless pages of people furious that Facebook or Google or Microsoft are "selling my data", as though an advertiser can click a few buttons and download a list of people's names and addresses and preferences. It's the same confusi…
So you would claim that these companies do not hold these lists? Or do you understand that they currently don't sell them (because it is currently more profitable to sell services based on them)? Do you remember what happened when Radioshack went under recently?
Why put words in my mouth, particularly when those words have nothing to do with what I actually wrote?
To address the meat of your conspiracy theory, Facebook and Google and indeed the vast majority of companies in similar positions with similar data collection activities all have very specific, highly defined privacy statements which explicitly rule out selling direct access to personally identifiable information, and all of them promise to give you notice ahead of time should anything change that would materially affect those agreements. I absolutely trust Google and Facebook never to sell my personal information to an advertiser and I am extremely confident that if they ever decided to do such a thing I'd have ample time to opt out.
None of which, by the way, has anything to do with the manner in which the general public misunderstands advertising. The general consensus is that their personal information is currently being sold to the highest bidder, and that's simply factually inaccurate.
Re: Data points that Facebook uses to target ads
#115Re: Data points that Facebook uses to target ads
#116I like when they show me ads for the expensive thing I already bought, as if I'm going to buy it again. Had they predicted I wanted to buy that thing, and shown me ads for things like it first, that might have been useful.
Probably they just don't care enough about their ads being a few percent more efficient as long as they are profitable.
Re: Data points that Facebook uses to target ads
#117"perfectly targeted ads"? Never had that experience. Even if I summarize all the analytics solutions out there, like ads, Facebook stream, Youtube, Amazon, Netflix. What they usually do is they figure out what I did in recent history or in general and present me more of that. I don't know about other people, but that's absolutely not what I want. That's boring, or maybe even unnecessary. Like, if I just bought a book…
Amazon does this all the time with me. "You just buyed a headset, do you want another one?" ... really? How many people buy multiple headsets in rapid succession? Hopefully, their engine will learn with time to differentiate between categories where you often buy many in rapid succession and categories where you only buy every few years, so this gets better. At the moment, it is completely useless.
Of course ecomm audience management at their scale is super hard, but these are challenges most etailers face.
Re: Data points that Facebook uses to target ads
#118"perfectly targeted ads"? Never had that experience. Even if I summarize all the analytics solutions out there, like ads, Facebook stream, Youtube, Amazon, Netflix. What they usually do is they figure out what I did in recent history or in general and present me more of that. I don't know about other people, but that's absolutely not what I want. That's boring, or maybe even unnecessary. Like, if I just bought a book…
The worst ads are the ones that advertise the very thing I've recently browsed. Say I browse some shoes (not google them, browse the site selling the shoes), that's when I start seeing tons of ads for that very site. What's the point? I thought ads are supposed to tell me something I don't know?
Re: Data points that Facebook uses to target ads
#119I like when they show me ads for the expensive thing I already bought, as if I'm going to buy it again. Had they predicted I wanted to buy that thing, and shown me ads for things like it first, that might have been useful.
It's not hard at all to exclude buyers of the advertised product from the ad and I can't imagine that Amazon doesn't know that. We're doing it for clients all the time. Probably they just don't care enough about their ads being a few percent more efficient as long as they are profitable.
I'm genuinely curious because those of us that are experienced in the hands on management of this stuff know how hard of a problem that can be in some circumstances.
Fwiw exclusion lists can be very effective if you can properly cookie someone at the appropriate time or leverage a data broker to pipe in CRM data. But it is by no means an easy thing to solve for.
Re: Data points that Facebook uses to target ads
#120Like everyone, we get a quite a bit of junk mail at our house. Some of it comes to "current resident", others target us by name. Broadly speaking it breaks into two groups. Things that are either geotargeted. (In my neighborhood, that would include ads such as "Why don't you lease a car through Uber and pay for it by driving!") and those that are more personally targeted (think credit card offers). Today we got an in…
Germany has a law which allows you to adblock your mailbox. If you put a sticker on sayin 'no advertisements', you can sue any company that puts material without your name on it in.
Or do you mean that random companies are allowed to put things into your mailbox? In the US, only the US Postal Service is allowed to put things into your mailbox - not even FedEx or UPS are allowed to use it.