11–20 of 137 posts
Does anyone know of any startups or upcoming projects that are trying to compete with Facebook (i.e building a social network?). I still haven't managed to wrap my head around how exactly facebook makes money. Do so many people actually click on ads? And this somehow makes billions? I find it very hard to imagine (for myself).
Contrary to popular opinion, people want to see ads. A good ad is very much appreciated. This is why magazines still make money. This is why the SuperBowl is popular amongst non-football fans. Unfortunately, most ads are spammy which is why internet ads have earned this terrible reputation.
Do they perhaps match users' identities to public records? Is it possible to look up home ownership given just a name, demographic information, and contact information?
Contrary to popular opinion, people want to see ads. A good ad is very much appreciated. This is why magazines still make money. This is why the SuperBowl is popular amongst non-football fans. Unfortunately, most ads are spammy which is why internet ads have earned this terrible reputation.
Yes, but they want to see other things too.
Looking at the same banners upon viewing any page on a website; or looking at more ads than the actual content; or waiting for the content to show up because ads haven't downloaded yet doesn't help.
Does anyone know of any startups or upcoming projects that are trying to compete with Facebook (i.e building a social network?). I still haven't managed to wrap my head around how exactly facebook makes money. Do so many people actually click on ads? And this somehow makes billions? I find it very hard to imagine (for myself).
Note that, people generally don't buy things the first time they see a banner about it. The process of today's digital marketing involves nurturing at multiple levels. For eg, I learned about the brand from Facebook. Then, I stumbled upon a blog post written by them. "Wow. Who are these guys? Why do I keep hearing about them?". I learned more about them and maybe bought something from them after a while. Undoubtedly, Facebook uninterrupted ads will (have?) become a major part of this funnel.
When people purchase GQ or Vogue, they are buying it as much for advertisements as for editorial content. When someone flips through one of those magazines, it's like they appreciate the designers hiring models, taking pictures, and sharing it in the magazine even though both they and the reader paid. Take the ads out of GQ or Vogue and there is almost nothing there. If I create an ad on Facebook and people click on…
On the internet, you usually don't pay anything for the content. In return, (1) you get to see ads, (2) whatever information about you can be harvested is potentially made use of in order to make money (other than that obtained by publishing ads).
To be clear: advertising is ok, but using the information somehow obtained by an individual for further advertising is not.
When people purchase GQ or Vogue, they are buying it as much for advertisements as for editorial content. When someone flips through one of those magazines, it's like they appreciate the designers hiring models, taking pictures, and sharing it in the magazine even though both they and the reader paid. Take the ads out of GQ or Vogue and there is almost nothing there. If I create an ad on Facebook and people click on…
I don't purchase GQ or Vogue because I don't want to be visually assaulted with lifestyle gunk. I have enough uses for my money and I don't want more things competing for that attention; trying to inculcate extra desires is not increasing my welfare. Some people aren't like you. They like having higher-level control over what they want; that is, they want to will what they want, and in that effort, they are working i…
Clearly you don't want what GQ or Vogue is selling. If GQ or Vogue targets your demographic and the ad is ignored, not interacted with, or the X is clicked, Facebook will still show the ad but will charge much, much more.
Facebook does try to encourage advertisers to show you content that you might have been happy to see if a friend or business associate posted it. Facebook by it's incentives to advertisers wants to blur the line between interesting content posted by friends and interesting content posted by advertisers.
Contrary to popular opinion, people want to see ads. A good ad is very much appreciated. This is why magazines still make money. This is why the SuperBowl is popular amongst non-football fans. Unfortunately, most ads are spammy which is why internet ads have earned this terrible reputation.
Super Bowl is sort of a good point, but what do you mean by magazines? Given a choice between a magazine with and without ads, are you saying some people would choose the one with ads? I don't think anybody seeks out ads, especially when they're paying for something. Super Bowl ads are only popular because they're essentially comedy skits and short films, they're basically free, and they're part of a cultural event t…
Any ideas how Facebook acquires information about things like home ownership? I don't recall filling that out as part of my profile. Do they perhaps match users' identities to public records? Is it possible to look up home ownership given just a name, demographic information, and contact information?
And this is paper mail!
When people purchase GQ or Vogue, they are buying it as much for advertisements as for editorial content. When someone flips through one of those magazines, it's like they appreciate the designers hiring models, taking pictures, and sharing it in the magazine even though both they and the reader paid. Take the ads out of GQ or Vogue and there is almost nothing there. If I create an ad on Facebook and people click on…
I think following quote by Banksy/Sean Tejaratchi[1] explains why there are so strong feelings about advertizing. Of course, not _all_ advertizing is bad, as your example shows. Only the vast majority...
"People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."