Earlier quoted context omitted.
If battery life is really what people care about, even over features, then everbody would be using dumbphones instead of smartphones. So as much as people cynically complain about companies, battery life isn't what people value after all.
I don't see many people claiming they want battery life over features , generalized like that. There are plenty of people claiming to want battery life over thickness. And I don't even think a 1 cm thick phone will sell - there's a limit in that.
I'd be happy to buy a 50% thicker iPhone if it could handle a whole day of hard usage.