I see comment moderation as one of the 'unsolved problems' left in this generation of the web. When I worked at Foreign Policy we worked hard to integrate new commenting tools and encourage power users, but we were just buried by the threats, spam, and low-value noise. Web technology scales, journalism scales (poorly, but a relatively small publication can pull big traffic), but right now there's just no substitute f…
"When I worked at Foreign Policy we worked hard to integrate new commenting tools and encourage power users, but we were just buried by the threats, spam, and low-value noise." Those were your users.
Someone who posts "Sir your magazine and Hillary Clinton are tools of Israel and should be killed by Hamas, God willing", on all every story about the State Department, or "Oh $WRITER I see you live in DC and went to $COLLEGE, maybe I'll come pay a visit to the next alumni event and teach you some respect for $COUNTRY" isn't the target user for a major American publication. It doesn't want those kind of abhorrent sentiments to live alongside its brand on its website, and is under no obligation to give voice to their ideas.
They're an exceedingly small percent of total readers (when they're even real readers), but a much larger percent of online commenters, hence the problem in the first place.
Even in the non-bot non-astroturfing case, the people who make those comments may be actual readers (although they're exceedingly unlikely to be paying subscribers), but they definitely fall into the bucket of 'can be filtered out, to no appreciable loss'.
They're users in the sense that the website is free, and anybody can be a user, but not in the sense that the publication has a duty to them, in exchange for their money or attention.