Earlier quoted context omitted.
The issue isn't so much battery life, as it is heat dissipation. How does that thing handle cranking out that much? Granted the new 1000 series is pretty damn efficient at what it does(my 1070 is amazing for the price), it's still a lot for a laptop.
From the article: more CUDA cores at a lower clock. Since clock scaling isn't linear on power consumption, doubling the cores and halving the clock (as an example, not the actual ratio they used), leaves you with a net efficiency gain.
At factory settings the card draws 120W and pushes ~110fps in their 1440p test, but throttling the power limit down to just 60W only reduced it to ~90fps.
(As an aside, the AMD RX480 comparison shows why people are disappointed with Apple supposedly using AMD Polaris GPUs in the upcoming Macbook Pro refresh)