> Like the author, I really cannot wrap my head around this. While I understand that duplicating documents across collections may make querying faster, what about when you want to change the document? You need to propagate the change across every duplicate of the document in every collection where it exists. This means that any "de-duplication" logic needs to happen at the application level, rather than the database level.
You're assuming that you need to change things. Almost all big-data approaches work better when you abandon that and go for a log-structured model where you only ever append.
> I think the real issue is that "if you have a hammer, everything looks like a nail." Mongo and other NoSQL stores have some real use cases, but people who are more familiar with Mongo than RDBMS are too trigger happy to employ it as a solution to problems where a RDBMS is the clear solution.
True enough, but I think the converse is more true. If you're using a traditional RDBMS you're accepting a big series of constraints in exchange for functionality you often don't use. Indices are updated synchronously on every insert, slowing your writes, for the sake of transactional guarantees that most applications aren't written to take advantage of. Queries have to be passed over the wire as strings, so your application will spend a significant chunk of its time building them (hopefully using a library without vulnerabilities to send them over the wire so the database can spend a significant chunk of its time parsing them), or else you get to deal with the db-specific and per-connection quirks of prepared statements, for the sake of supporting ad-hoc querying in a language that frankly isn't great for humans. Tables, materialized views and the like occupy this awkward in-between condition where it's not clear whether you're supposed to create and modify them ad-hoc (and manipulate them programatically) or not; if you really do need to do ad-hoc reporting then they're what you want, but often the performance implications of that make it unacceptable to do in production.
I don't think a lot of cases are good fits for RDBMS. If you don't need ad-hoc reporting then you're better off building a data processing pipeline where you produce your results directly rather than the sort of semi-aggregating you end up with with an RDBMS. If you don't need full ACID then it's not worth paying the performance cost of it. And I don't know why there aren't RDBMSes without better query languages and schema definition languages, but there aren't.