I am not an insider but wow, this really resonated with me. > We pursued a potentially great summer movie like Edge of Tomorrow and completely botched its release. Edge of Tomorrow was a pretty solid movie. I would absolutely have gone to it in the theater, but the marketing just did not connect with me. I've run into this with a number of movies now.
Edge of Tomorrow was a hollywoodized happy version of the original Japanese novel, which ended on a very bittersweet note.
The movie had a much better execution in my opinion, mainly thanks to the masterful editing throughout. The light novel was OK but nothing great.
I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music. They were flush with cash during the early 2000s thanks to TV and DVD. It was like a golden age with lots of studios producing unusual material. The problem is the internet has damaged their tiered selling technique, yet their projects are still as expensive and risky.
> I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music.
If that were true, other movies studios would be in trouble: but look at Disney, who are doing gangbusters with Marvel and Lucasfilm. Warners are in this situation because they got complacent: they had one major cash cow (Harry Potter), and they failed to find other franchises that could offer equal returns - unlike Disney.
I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music. They were flush with cash during the early 2000s thanks to TV and DVD. It was like a golden age with lots of studios producing unusual material. The problem is the internet has damaged their tiered selling technique, yet their projects are still as expensive and risky.
It's still a golden age for movies, it's going to take a long time for them to fall, no matter their mistakes. The growth of the developed world and the advent of the digital age has meant that global blockbusters make more than ever, with their non-US revenue eclipsing US revenue. So far this has generally favored easily digestible action movies, which is why they've been dominating the film industry for the last decade or so. That's not going to go away anytime soon. And as long as the RoI for such films looks like "spend $250 million, make $500 million, a billion, or more" then they're going to keep pressing that button as often as possible, because making a profit of $250 to $700 million dollars on a 1-2 year project is still "a big deal".
I am not an insider but wow, this really resonated with me. > We pursued a potentially great summer movie like Edge of Tomorrow and completely botched its release. Edge of Tomorrow was a pretty solid movie. I would absolutely have gone to it in the theater, but the marketing just did not connect with me. I've run into this with a number of movies now.
Edge of Tomorrow was a hollywoodized happy version of the original Japanese novel, which ended on a very bittersweet note.
The original novel is terrible though. Everything that was interesting or moving in it was invented for the movie.
This misses the point of the article entirely. The point was that when leadership screws up, the lower level employees suffer. No accountability at the top.
The top has to have the ability and leeway for things to go wrong so that they can take risks. To make sure they take the right risks they are stakeing a % of their pay if its in options or bonuses as well as in their reputation.
I am sorry but they are taking no personal risk at all. THey lay off so they can get the bonuses anyway.
I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music. They were flush with cash during the early 2000s thanks to TV and DVD. It was like a golden age with lots of studios producing unusual material. The problem is the internet has damaged their tiered selling technique, yet their projects are still as expensive and risky.
> I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music.
What makes you think something happened to the music industry? It's still alive and well.
Hollywood. What does that even mean anymore ? They've run out of good ideas along that ago and with all the writing talent in the world to boot. And its's not by accident. You've got MBA execs with not a atom in their soul about art or creativity calling the shots.
I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music. They were flush with cash during the early 2000s thanks to TV and DVD. It was like a golden age with lots of studios producing unusual material. The problem is the internet has damaged their tiered selling technique, yet their projects are still as expensive and risky.
> I think this is a symptom that the movie industry is on its way out, in much the same way as has happened to music. What makes you think something happened to the music industry? It's still alive and well.
Taken as a whole, sure, but the recording industry is a shadow of its 90s self. The analogy here may be that the studio system is floundering while upstarts with fresh business models flourish.
By consistency, I mean a certain standard of quality, not that it's bug-free. There's a certain level of quality that firms like Google and Microsoft wouldn't be caught dead writing. If the same movie studio produce garbages between blockbusters, then I am wondering what's the hell wrong with their quality control process.
I might suggest that Wave and Vista are obvious projects Google and Microsoft wrote and below a standard of quality, and akin to a bad movie from WB. Google+ and Windows 8 could be considered bad sequels.
Vista was just bad marketing. After that whole fiasco Microsoft did market tests where they presented consumers with a "new version" of Windows that was actually just Vista, and they got a positive response. And even if you don't believe that story completely, the fact that Windows 7 wasn't all that different from Vista and yet got just as popular as XP was says a lot.
I am not an insider but wow, this really resonated with me. > We pursued a potentially great summer movie like Edge of Tomorrow and completely botched its release. Edge of Tomorrow was a pretty solid movie. I would absolutely have gone to it in the theater, but the marketing just did not connect with me. I've run into this with a number of movies now.
It didn't help that they changed the name to Live Die Repeat for its home release. My wife doesn't like action movies or Tom Cruise but loved Edge of Tomorrow. That movie was definitely a missed opportunity.
Oh, weird. Even though the movie didn't do great, it seems implausible that renaming it and throwing away all that marketing investment would help the DVD release. I wonder if that plan has ever been successful.