Earlier quoted context omitted.
Here's the request and response from router: http://pastebin.com/e7rxLsGJ The router itself is a BT Internet (UK) branded one. Not sure of the exact model but I'll try to find out...
Besides the model number, can you also tell us the firmware version?
But, false alarm anyway, nothing interesting is happening. The firmware had updated and reset parental control settings on the router. The domain is on some blacklist apparently so it was redirecting to a page to finalise parental control preferences.
Sorry it wasn't any more interesting than that.
Edit: the reason it took me a while to figure this out was that the settings page it was redirecting to was nothing to do with parental controls!