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Facebook will force advertising on ad-blocking users

wsj.com

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Re: Facebook will force advertising on ad-blocking users

#42
post #33

Why not just allow users to pay to not see ads? It's a crazy idea, but it just might work. Hulu's getting a lot more from me per month for their ad-free tier than they could ever dream of getting from me for ads with my watching habits, probably at least an order of magnitude more.

We're building this at Publir and it's working nicely in early testing. Feel free to ping me if you are curious for the data.

Re: Facebook will force advertising on ad-blocking users

#43
post #11

If Facebook wants a truly global network, then they best not alienate or piss off those that are technically inclined. If they take control away from their power users, they'll lose them.

I guess the problem is:

1. Facebook already is a truly global network. 2. Based on history, it's likely that most of the people who care about these kind of things have already left.

Re: Facebook will force advertising on ad-blocking users

#44

> Facebook’s change will open up more online ad space for it to sell, although Mr. Bosworth said that wasn’t the motivation for the move. Facebook now garners 84% of its advertising revenue from mobile devices, which are less susceptible to ad blocking than desktop devices. Something about it being difficult for a man to understand something when his salary depends on it seems appropriate here. This is what happens w…

Does this really generate anything for Facebook though long term? These companies seem to forget that the best blocking technology is the human brain, and serving us more and more BS we don't want/have any interest in isn't going to make the advertisers more money, just Facebook. That's fine for now but eventually they're going to catch on.

This has been a cold war arms race for years now, websites pile in more and more ads, ruin the experience, clutter the content and people just ignore harder and harder, either with actual ad blocking technology or just by knowing exactly what's an ad and what's the actual content and filtering accordingly.

My point is, eventually the advertisers are going to pick up on the fact that an impression to a pissed off reader isn't worth anything, even the rock bottom prices they currently pay. This model is dying and Facebook/Google are in hardcore denial about it.

Re: Facebook will force advertising on ad-blocking users

#45

They are welcome to try. And I am welcome to try harder to block them. As long as they don't try to force some sort of legislation on how people can use their internet connection, and their internet browser to fetch and display content, there's no problem. The real problem is Facebook is already full of advertising disguised as content. From sponsored posts to content from things you "like". So I'm kind of surprised…

Serious question: Why do you block FB ads? I wouldn't say that FB ads are any more disguised as content as, say, newspaper ads.

And follow up: If FB decided to shut down some features to ad-blocking users, do you think that would be unfair?

Re: Facebook will force advertising on ad-blocking users

#46

Honestly, I don't really mind so long as the ads are being served by FB and not third-party networks, and their performance isn't abysmal. The major reason I block ads in the first place is for usability reasons - ad networks are slow as all hell especially on mobile. They also make certain pages completely unusable either through ad overlays, interstitials, or just constantly causing layouts to change as you're tryi…

And if Facebook actually commits to having oversight over what they serve. The idea that websites rent space to ad networks who then sell space on their servers to bad actors who then upload viruses and other such malware which then goes into my computer and everyone in this whole chain just goes ¯\_(ツ)_/¯ is ridiculous. If someone added a billboard to a highway that caused every thousandth car that passed to blow a…

Yeah, the security angle is a big deal. The long and short of it is that ad networks and publishers are both apathetic to what a gigantic dumpster fire ad-serving is.

Publishers are eager to blame ad networks for the terrible performance, while ad networks just can't give enough of a shit to work on it. Publishers also are eager to blame ad networks when they're caught serving scams and malware, while networks just don't care.

I'm a huge proponent of making publishers serve their own ads from their own domains, so they are forced to take ownership of both the issue of technical competency and abuse.

Re: Facebook will force advertising on ad-blocking users

#49
post #4

I am really interested in the technical details. I think we have yet to see a working (and practical) approach to this.

The efforts I've seen so far from other websites include randomized IDs and class names, and base64 encoded images inlined so the file path/hostname can't be used as a parameter for blocking.
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