Earlier quoted context omitted.
I meant Jet is a much cooler brand than Walmart. Sure - many millenials haven't heard of it yet, but that's beside the point. Everyone has heard of Walmart but they struggle online. In your anecdote, 30% have brand recall which isn't as bad as you make it seem. The problem with Jet as it currently stands is that it isn't very compelling for word of mouth. I've used it and had a decent experience but never told anyone…
>In your anecdote, 30% have brand recall which isn't as bad as you make it seem. I think you misread the parent - he said that out of 16 employees, 11 were millennials and none of those had 'brand recall' as you insist on calling it.
Apart from that, I'd bet that most or all of the 11 millenials would say Walmart is probably one of the least exciting, least cool brands they're know.