Almost everyone who has moved to NoSQL did so from... drum roll MySQL. As Forbes notes, MySQL has problems. Lots of them. It's good enough for most things (and arguably it wasn't that until version 5), but when you aren't most businesses, you shouldn't be surprised that the crappy product doesn't cut it.
No-one from the NoSQL crowd ever says "...and then we evaluated it on Oracle, with a reasonably specced server, and found it performed far worse than [flavor of the month NoSQL solution]." What's odd is that Digg should be able to afford Oracle and some decent hardware to run it on. Forbes' assertion that it might just be a fashion choice seems as good a guess as any.
Neither solution is a religion, and every product has its business case. But if you're going to make jabs based on technological points, you have to have properly evaluated the competition.
And, because it never gets old: http://browsertoolkit.com/fault-tolerance.png