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In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

nytimes.com

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Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#2
FB's hardware strategy is confusing.

Oculus was their first, real consumer hardware release and effort.

The rollout was amateur hour between delays, customer service, etc, but that's forgivable and understandable at some level for a first major release.

But then Vive showed up to the party, shipped nearly on the same time frame, and delivered a product that's in striking distance of headset quality and WINS in interactivity.

This underscores how commoditized hardware is and will continue to be.

But then FB doubles down on protecting their "hardware play" and fucks everybody over with their bizarre Oculus "store" experience which launched with a ridiculous walled garden approach and an experience that's far secondary to Steam.

Meanwhile FB and Zuck keep making noises about wanting to support VR in general to bring about critical mass on VR as a platform so they can take the obvious step and execute THE killer-app for VR, - a truly connected social metaverse.

I get that having a hardware lab provides an incentive to new VR devs to come on board, and lets them press the medium forward.

But if owning that "metaverse" is the end game why bother dickering around with consumer hardware and pissing off / breaking trust with devs & consumers?

Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#6

Less breathless reporting: Facebook builds 20000-square-foot machine shop and bench lab, invites press to grand opening.

Dubs it "Area 404". Yikes.

Had been known as "Building 8" quite recently.

Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#7
post #2

FB's hardware strategy is confusing. Oculus was their first, real consumer hardware release and effort. The rollout was amateur hour between delays, customer service, etc, but that's forgivable and understandable at some level for a first major release. But then Vive showed up to the party, shipped nearly on the same time frame, and delivered a product that's in striking distance of headset quality and WINS in intera…

> Oculus was their first, real consumer hardware release and effort.

Wouldn't their server initiative be their first?

Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#8
post #7
post #2

FB's hardware strategy is confusing. Oculus was their first, real consumer hardware release and effort. The rollout was amateur hour between delays, customer service, etc, but that's forgivable and understandable at some level for a first major release. But then Vive showed up to the party, shipped nearly on the same time frame, and delivered a product that's in striking distance of headset quality and WINS in intera…

> Oculus was their first, real consumer hardware release and effort. Wouldn't their server initiative be their first?

[deleted]

Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#9
post #7
post #2

FB's hardware strategy is confusing. Oculus was their first, real consumer hardware release and effort. The rollout was amateur hour between delays, customer service, etc, but that's forgivable and understandable at some level for a first major release. But then Vive showed up to the party, shipped nearly on the same time frame, and delivered a product that's in striking distance of headset quality and WINS in intera…

> Oculus was their first, real consumer hardware release and effort. Wouldn't their server initiative be their first?

> consumer

Re: In a Sign of Broader Ambitions, Facebook Opens Hardware Lab

#10
post #2

FB's hardware strategy is confusing. Oculus was their first, real consumer hardware release and effort. The rollout was amateur hour between delays, customer service, etc, but that's forgivable and understandable at some level for a first major release. But then Vive showed up to the party, shipped nearly on the same time frame, and delivered a product that's in striking distance of headset quality and WINS in intera…

Hardware is commoditized but brands are not. Anyone can make handbags but only some can sell them for $5000. Oculus has potential to be as profitable as Apple if they absolutely nail the execution and the experience. But it remains to the be seen if the Rift is an iphone or a newton.

Being tethered to a high end gaming pc "dooms" it to be a niche product. How soon can Oculus either ally with a console or make a console?

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