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Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

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Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#71
post #28

Earlier quoted context omitted.

Nobody puts in that kind of money for a 3x return regardless of time window its not like the VCs can put the money back into something else. Decent article on this from Fred Wilson http://avc.com/2009/03/what-is-a-good-venture-return/

Does that mean that these VC are really concerned about the market turning and would rather do "only" 3x than stay invested?

Thats my read. Really any lower then that and its a firesale which sends a horrible message.

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#72
post #19

Jet.com was founded in 2014. How did they get enough traction to be viable when there are so many other online retailers like Amazon, and all the other brick and mortar retailers that also have large online presence.

Basically, a prominent founder who had previously battled Amazon. That led to a ton of funding which allowed for extremely aggressive marketing and customer acquisition, not to mention plenty of media coverage. If anyone can battle Amazon, it's probably Jet. I can see why Walmart would want Jet (and Marc) in their camp.

They've actually done very well with "hype" as it were. I guess this goes to show that you too can spend tons of VC dollars, make yourself "popular" and never make any money, but the popularity is enough to make you worth money, even though you're losing money. Fascinating. I almost wonder if they should sell now, just in case they run out of VC "at some point in the near future" and stuff hits the fan...or maybe they'll be "worth" far more in the future, hard to tell...

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#73

Given the proposed price relative to funding raised it's likely the investors will get their money back plus a small return, employees with options will likely get nothing or perhaps a token amount (after all the preferred terms are cashed in) and the founder gets to sell off another highly unprofitable business. This will be chalked up as a "failed" startup but at least the investors get to take their money and play…

I wonder how much that guy who bought Facebook ads to be the leading referrer will get...

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#74

Earlier quoted context omitted.

Basically, a prominent founder who had previously battled Amazon. That led to a ton of funding which allowed for extremely aggressive marketing and customer acquisition, not to mention plenty of media coverage. If anyone can battle Amazon, it's probably Jet. I can see why Walmart would want Jet (and Marc) in their camp.

They've actually done very well with "hype" as it were. I guess this goes to show that you too can spend tons of VC dollars, make yourself "popular" and never make any money, but the popularity is enough to make you worth money, even though you're losing money. Fascinating. I almost wonder if they should sell now, just in case they run out of VC "at some point in the near future" and stuff hits the fan...or maybe the…

This has worked with chat apps and other kinds of community-based social networks for ages, where the promise that after you've grown large, you'll figure out a way to monetize later.

What's remarkable is Jet was able to pull this off by being in meatspace, by acting as a VC-subsidized arbitrage broker for consumer products, hoping to get enough mindshare to be considered more of a threat than a nuisance so it can get bought out. It worked!

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#75

Earlier quoted context omitted.

Basically, a prominent founder who had previously battled Amazon. That led to a ton of funding which allowed for extremely aggressive marketing and customer acquisition, not to mention plenty of media coverage. If anyone can battle Amazon, it's probably Jet. I can see why Walmart would want Jet (and Marc) in their camp.

They've actually done very well with "hype" as it were. I guess this goes to show that you too can spend tons of VC dollars, make yourself "popular" and never make any money, but the popularity is enough to make you worth money, even though you're losing money. Fascinating. I almost wonder if they should sell now, just in case they run out of VC "at some point in the near future" and stuff hits the fan...or maybe the…

> I guess this goes to show that you too

I'd be careful about drawing too many conclusions from this story. For one thing, you are not Marc Lore. With a successful Amazon sale under his belt, he certainly had a leg up on fundraising over almost anyone. His name alone helped to generate buzz.

But even being Marc Lore is enough. I worked for his cofounder from diapers.com and you've probably never even heard of that company—building hype requires a compelling narrative, not just a big name.

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#78
post #55

This buyout is based on FUD, and FUD-based investment is a recipe for disaster. From the OP: >But for both Jet and Wal-Mart, Amazon’s frenzy of warehouse construction and fast delivery—as quickly as one-hour—have proved formidable. The retailer has logged three straight quarters of record profit while locking in an estimated 60 million members to its $99-per-year Prime service, cultivating a loyal customer base and g…

Upper management is filled with cargo cult thinking around technology. I see it even in software companies.

Someone advocating a rational, realistic way forward (like you) would be pushed out in favor of people who "get it" and want to "move things forwards dramatically"

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#79
post #40

Earlier quoted context omitted.

Yeah, I even remember a rumor going around that they were dropshipping for some items. If something was out of stock they would get it from newegg or amazon and send it to you.

I have a theory about this, it happened to us when we bought some childrens books on Jet. They came in the mail from Barnes and Noble with a packing slip that had a price higher than we paid included with it. It doesn't explain the Amazon example you mentioned, but I was under the impression they have special affiliate arrangements with 3rd party retailers and that they were somehow being allowed to invest their affi…

Here's some basis for you:

https://jet.com/anywhere

Re: Wal-Mart in Talks to Buy Web Retailer Jet.com for $3B

#80
What asset does Jet have that it is worth anything close to $3bn?

Loyal users? Nope. Their version of "prime" is the proverbial pig in a poke, as you need to buy that one before you can actually figure out if you like to become a longstanding customer (experience, logistics, price/value, positive surprises). Most users are just the coupon cutters who will switch to whatever next crazy person is offering loss leaders.

A strong brand? Plastering NYC subways without having launched does not mean a viable brand. Also they nowadays focus pretty much only on performance marketing. So nope.

Strong technology? Meeeh...

The rationalization at Walmart HQ probably is that with Walmart's purchasing muscle they might improve the unit economics a lot. But why buy a flash in the pan in the first place...

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