Over 100 different versions of Avatar were shipped to theaters
hollywoodreporter.com
Over 100 different versions of Avatar were shipped to theaters
1–10 of 23 posts
Re: Over 100 different versions of Avatar were shipped to theaters
#2Did anyone else assume the 100 different versions were for some sort of piracy identification? Meaning 100 different versions with just a slight change that no one would notice, but Cameron or the studio would be able to identify and help round down to what theater or region would have had that copy?
Re: Over 100 different versions of Avatar were shipped to theaters
#3Did anyone else assume the 100 different versions were for some sort of piracy identification? Meaning 100 different versions with just a slight change that no one would notice, but Cameron or the studio would be able to identify and help round down to what theater or region would have had that copy?
then why stop at 100?
Re: Over 100 different versions of Avatar were shipped to theaters
#4Did anyone else assume the 100 different versions were for some sort of piracy identification? Meaning 100 different versions with just a slight change that no one would notice, but Cameron or the studio would be able to identify and help round down to what theater or region would have had that copy?
then why stop at 100?
At some point you'll be spending more to stop piracy than you're losing because of it.
Re: Over 100 different versions of Avatar were shipped to theaters
#5Did anyone else assume the 100 different versions were for some sort of piracy identification? Meaning 100 different versions with just a slight change that no one would notice, but Cameron or the studio would be able to identify and help round down to what theater or region would have had that copy?
I thought of that too, but decided it would have been easier to put "invisible" watermarks throughout the movie stream that can be detected even after compression. Say imperceptible color variations that a computer can pick up if it knows which frames to search.
Re: Over 100 different versions of Avatar were shipped to theaters
#6Kudos to James Cameron for his attention to detail - shows that Avatar was really a labor of love.
Re: Over 100 different versions of Avatar were shipped to theaters
#7Earlier quoted context omitted.
then why stop at 100?
At some point you'll be spending more to stop piracy than you're losing because of it.
well, you might assume that once you get past some number (less, i would think, than 100) you can automate the process sufficiently to make each one distinct (if we are talking about "watermark" changes and not labour-intensive things like translations).
Re: Over 100 different versions of Avatar were shipped to theaters
#8Kudos to James Cameron for his attention to detail - shows that Avatar was really a labor of love.
Yeah.. he's the Steve Jobs of film. No doubt about it.
Re: Over 100 different versions of Avatar were shipped to theaters
#9Kudos to James Cameron for his attention to detail - shows that Avatar was really a labor of love.
Oh, please. This is just good marketing, and the natural result of releasing something not only in n languages but also in k formats. Turns out n by k versions is a lot, and it's easy to make n by k versions of a film when the film is already digital.
Re: Over 100 different versions of Avatar were shipped to theaters
#10Kudos to James Cameron for his attention to detail - shows that Avatar was really a labor of love.
Oh, please. This is just good marketing, and the natural result of releasing something not only in n languages but also in k formats. Turns out n by k versions is a lot, and it's easy to make n by k versions of a film when the film is already digital.
This was not marketing, easy, or common - this was exceptional attention to detail and focus on getting the highest quality experience to the customer, which Cameron should certainly be recognized for (whether you liked the film or not).