Earlier quoted context omitted.
It also changed the decision process from "Pick 1 of Intel and AMD, plus pick 1 of nVidia and ATI" to "Pick Intel/nVidia or AMD/AMD" for companies like Dell/HP etc. so AMD and ATI's weaknesses compounded each other from then on.
Not sure, having the GPU division allowed them to bid for the Xbox and PS contracts. Having an APU allows them to play in the low end market which was dominated by Intel with their IGP, the vast majority of laptops do not come with a discrete GPU which meant that AMD could not compete with Intel at all prior to their acquisition of ATI unless they would develop their own GPU or license it from some one (they had plan…
It's not a massive money maker for them, but I think that it positioned them well to push open standards like FreeSync, and Mantle/Vulcan. AMD is also fighting back by trying to develop open standards, knowing that proprietary ones wouldn't ever get any traction.