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Yahoo sold to US telecoms giant Verizon

bbc.co.uk

1–10 of 367 posts

Re: Yahoo sold to US telecoms giant Verizon

#5
I hope yahoo mail sticks around. I've been using it since forever, and would hate to change to gmail. Yahoo mail is kind of slow, but gets the job done, gmail is too chaotic for me. Maybe I'm old school about that, but I'm all in on yahoo mail.

Re: Yahoo sold to US telecoms giant Verizon

#7
>Shortly afterwards, Verizon announced it would start combining data about its mobile network subscribers - which is tied to their handsets - with the tracking information already gathered by AOL's sites.

I was talking to a friend who is in the Telecom industry in Japan, and apparently this sort of arrangement is not legal there. EU is generally wary of such arrangements as well. So this is a merger whose product synergies would not have been possible in other jurisdictions.

In recent years I recall advertisers being skeptical about the quality of eyeballs on Yahoo!'s platform. The pitch to the same advertisers already seems more compelling, though the premise does make me feel uneasy.

And I imagine Mayer will be getting her full 9 figure severance package. So much for rewarding success and having interests aligned.

Re: Yahoo sold to US telecoms giant Verizon

#8
"US telecoms giant Verizon Communications is to buy Yahoo's search and advertising operations"

First, I was surprised to see search operations mentioned, since they farmer that out to Microsoft. Second, if this is only search and advertising, I wonder what will happen to things like Flickr and Tumblr.

It should be interesting to see what is actually in the announcement.

Re: Yahoo sold to US telecoms giant Verizon

#10

>Shortly afterwards, Verizon announced it would start combining data about its mobile network subscribers - which is tied to their handsets - with the tracking information already gathered by AOL's sites. I was talking to a friend who is in the Telecom industry in Japan, and apparently this sort of arrangement is not legal there. EU is generally wary of such arrangements as well. So this is a merger whose product syn…

The problem with yahoo was never quality of the traffic. They have the most coveted audiences cornered. Their problem is the lack of good ad units. They have banners... That's unacceptable in 2016.
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