Earlier quoted context omitted.
Or just provide better targeted advertising... On Facebook you can advertise to people based on demographics, interests, behavior, etc. On Reddit you can't even place an add on a specific subreddit if it's not one of the big ones.
> On Reddit you can't even place an add on a specific subreddit if it's not one of the big ones. Would someone please confirm this? If true, wow.
As a reference, I have an ad on the /r/programming/ as well with 678,120 readers, that one has 113,613 impressions/views during the same time period.