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Some things to consider: Type of readers, how sticky are they (historically), which gives better feedback, etc.
Background info: I read that TC won't cover you if mashable or other sites have covered you.
Anyway, i suggest email them all and see who bites first.
So go with TC coverage as exclusive, and then go with more substantial repeat coverage from other places.
[I have been through that discussion with many CEOs who launched with many different strategies - I'm giving you a quick summary of what could be hours of discussions]
You don't rate ReadWriteWeb or The Next Web? Read somewhere that RWW drove more traffic to a startup's website than TC. TNW has grown a ton over the last year. Anyway, i suggest email them all and see who bites first.
You don't rate ReadWriteWeb or The Next Web? Read somewhere that RWW drove more traffic to a startup's website than TC. TNW has grown a ton over the last year. Anyway, i suggest email them all and see who bites first.
That's bad form if you're negotiating to get an exclusive. You're also less likely to get anyone to cover you if your pitch is general rather than directed at a particular writer or editor.
If your start-up is exciting enough, emailing them all should have them all racing to write about you first.
Go with Techcrunch if you want to have VC's and other business's take notice of you. Go with Mashable if you want lots of users to read about your product and actually use it. Techcrunch is written for people in the biz. Mashable is written for people who enjoy using the tools biz guys make.
Also, Readwriteweb is a great blog and will likely still write about you even if they dont get the exclusive. Just make sure you save some info thats "just for them", So dont give the whole kaboodle to mashable/tc.
-unbiased coverage -nice people -fair
Techcrunch going by visitor counts has no power anymore.
Having been first on both sites, I can offer a bit of clarity. Go with Techcrunch if you want to have VC's and other business's take notice of you. Go with Mashable if you want lots of users to read about your product and actually use it. Techcrunch is written for people in the biz. Mashable is written for people who enjoy using the tools biz guys make. Also, Readwriteweb is a great blog and will likely still write a…