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Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

villagevoice.com

71–80 of 121 posts

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#71

Earlier quoted context omitted.

I infer from this you're saying "crap in one hand, wish in the other and see which fills up first"?

That's an unduly reductive take. A more accurate way to put it would be that, regardless of what should be the case, it's necessary to cope with what is.

[deleted]

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#72
This is very hit-piece and I'm someone generally wary of Google.

Titan has owned and operated all of the city's remaining phonebooths for near 20 years. And I believe the MTA bus stop and subway advertising too. This is something they've already been doing.

Control Group developed those info kiosks you may have seen on subway platforms. They're good people that have got some cool tech. They even post in Who's Hiring here frequently (Hi, Ben!).

If this is something that the city wants, I don't see that there's another way that they would get it. The real problem that I have with LinkNYC though, especially in midtown where I live, is that all the terminals have become 24/7 campgrounds for the city's homeless. They charge their phones and browse the web there. There is no way that I would use one of these things now.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#73
post #55

Earlier quoted context omitted.

> Google's business model is based on selling user-generated data to advertisers, unlike telcos who sell network data to you. Really? Where? I have worked on some large marketing projects. We'd love to be able to buy user data from Google. This facile argument is really getting old. When you get a free newspaper, does that mean you're getting "sold?"

Google generates most of its revenue from selling targeted ads to advertisers. A targeted ad is selling data about users. Just because you aren't looking directly at the data doesn't mean you are getting information as a result of it.

This is true, but there is still a rampant hyperbole in the ad-tech industry that firms can simply write a check to Google and be handed raw data to mine against. This simply isn't the case.

Plenty of firms will sell you consumer data if you are looking, but it won't be anything near the granularity of what google collects.

Google is not the "big scary player" in town, Verizon and ATT are.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#74
post #9

Alphabet's NYC kiosks also have two cameras which are recording passers-by, https://cryptome.org/2016/06/linknyc-spy-kiosks-installation... A dystopian "smart city" vision can be seen in the "Hyper Reality" video, http://hyper-reality.co that is inspired by Magic Leap's AR, in which Google is an investor.

Or the Syndicate Wars intro sequence: https://www.youtube.com/watch?v=kGvIrf86g4Y

God I love that game

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#75
post #55

Earlier quoted context omitted.

Google generates most of its revenue from selling targeted ads to advertisers. A targeted ad is selling data about users. Just because you aren't looking directly at the data doesn't mean you are getting information as a result of it.

> A targeted ad is selling data about users. That's a lazy and incorrect causal link. Google goes to great lengths not to sell user data. It's far more valuable if they can hold on to it and use it to continue selling advertising. It's important to understand the difference. This isn't a great metaphor, but imagine a top university. The professors at said university have accumulated many Nobel prizes. The university…

Targeted ads are worthless if they aren't targeted based on correct data. Google would lose massive amounts of advertising if they didn't heavily base it on user data.

As an advertiser, Google's ability to target users based on user data is very important to me, so your analogy with Nobel prizes at University misses the mark by a mile.

If Google doesn't let me target users in a region with a specific interest, then I will just go to Facebook.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#76
post #75

Earlier quoted context omitted.

> A targeted ad is selling data about users. That's a lazy and incorrect causal link. Google goes to great lengths not to sell user data. It's far more valuable if they can hold on to it and use it to continue selling advertising. It's important to understand the difference. This isn't a great metaphor, but imagine a top university. The professors at said university have accumulated many Nobel prizes. The university…

Targeted ads are worthless if they aren't targeted based on correct data. Google would lose massive amounts of advertising if they didn't heavily base it on user data. As an advertiser, Google's ability to target users based on user data is very important to me, so your analogy with Nobel prizes at University misses the mark by a mile. If Google doesn't let me target users in a region with a specific interest, then I…

> Targeted ads are worthless if they aren't targeted based on correct data.

A university without well-respected and celebrated faculty is similarly "worthless." In fact, the gap in price between community colleges and prestigious universities might even be greater than the gap between targeted ads and non-targeted ads.

> As an advertiser, Google's ability to target users based on user data is very important to me, so your analogy with Nobel prizes at University misses the mark by a mile.

As a student, the prestige of an institution and the prizes it's faculty receive is an important component of choosing to purchase education there.

There's a reason that college admissions brochures love to tout the number of Nobel prizes their faculty have received.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#77

I was walking down 3rd ave at 2am a week ago. I saw a homeless man with headphones listening to music on YouTube on a link. He had a little chair and was rocking out. It was beautiful. We might give up a lot, but maybe those with nothing to give have plenty to gain.

Those with nothing have plenty to gain, but they should have more to gain. If private companies are profiting off of the backs of the public (both the "haves" and "have-nots"), why shouldn't/doesn't/didn't the city negotiate a profit sharing agreement so that money can go into programs that (among other things) can help the homeless more directly? Shelters to get people off the street, job training programs, libraries, resume workshops. As the article indicates, the city has a ton of leverage that it left on the table, in terms of lost opportunities for increased privacy and increased financial opportunity.

If we go "hierarchy of needs" on this situation, music for a homeless person seems like it should come a little bit behind shelter and food.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#78

This is very hit-piece and I'm someone generally wary of Google. Titan has owned and operated all of the city's remaining phonebooths for near 20 years. And I believe the MTA bus stop and subway advertising too. This is something they've already been doing. Control Group developed those info kiosks you may have seen on subway platforms. They're good people that have got some cool tech. They even post in Who's Hiring…

>They charge their phones and browse the web there.

What exactly is the problem with that?

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#79

Alphabet's NYC kiosks also have two cameras which are recording passers-by, https://cryptome.org/2016/06/linknyc-spy-kiosks-installation... A dystopian "smart city" vision can be seen in the "Hyper Reality" video, http://hyper-reality.co that is inspired by Magic Leap's AR, in which Google is an investor.

With persistent facial recognition it gives Google a very marketable database. The key being that they can store all faces and only need to go back and search them when a customer wants to know all the dates and locations where they have seen that face.

Re: Transforming NYC's Payphones into a 'Personalized Propaganda Engine'

#80
My new startup is building a system like this out for retailers. It has the added benefit of helping customer service personalize a shoppers experience as well as connecting digital ad spend (ads and landing page vidits) with foot traffic in both real-time and aggreated. Prototype is built and we are currently seeking investors and developers that would like to help us flesh this out. Pm me for details or questions.
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