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Vine isn’t growing and most of its top executives have left

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Re: Vine isn’t growing and most of its top executives have left

#6
post #2

I have no idea why it wasn't just a minor product feature in the main Twitter app.

Because it had the potential to create a community around it. If they just wanted the feature they could easily have built it into Twitter for less than $30M. What made Vine work is the same thing that made Instagram work: a killer app. If Viners had to compete with everyone else on Twitter their work would have been too diluted to get traction, and you wouldn't have seen the same creativity and commitment.

Re: Vine isn’t growing and most of its top executives have left

#7
The founders departed very early after the acquisition, like Rus and Dom. None of the 'top executives' were ever the original visionaries that created the product to begin with.

It's sort of shocking that after Jack left but hailed back to save Twitter, that the board didn't have more wherewithal to retain the founding team of Vine. Textbook post-acquisition problem.

I agree with other commenters that they should integrate Vine into Twitter. Like Instagram and video (or Facebook and Facebook Live), there's really no reason for it to be separate. Twitter needs better content generation tools at it's core. It's really starting to feel like a washed up RSS aggregator and nothing more.

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