So, in theory, you get perfectly timed execution. This assumes you're willing to trust their software and hardware. I suspect they're right that this is a far more effective and comprehensive approach than IEX. I think IEX is going to nail them to the wall because their target market understands and trusts a giant ball of cables having a particular length, but can achieve neither when faced with a giant ball of compu…
They don't care about "target markets" or what anyone else thinks. This technology is to protect their own trades. The goal is to be able to execute buys across multiple exchanges (because the orders are so large) without other high frequency firms being able to see a trade on one exchange, then buy and resell stock to them at a higher price on another exchange.
Think of it this way:
- In the past (prior to HFT), when you put in an order, you know where the market is going to be. How you win is by building better financial models to identify which security to buy/sell.
- With HFT, traders, without sophisticated tools, can no longer trust the market because once they submit, HFT algorithms can shift the market. The focus now is to build a better HFT product to win in the marketplace.
- What Renaissance is doing here is neutralizing the effect of the HFT on their trades. Once they neutralize the "enemy", they can go back to doing what they are great at: financial modeling.
Throughout history, power has shifted with changes in weapon technology. This is just a shift of power back to traditional fund managers from HFTs.