Pokémon GO: The Data Behind America’s Latest Obsession
similarweb.com
Pokémon GO: The Data Behind America’s Latest Obsession
1–10 of 342 posts
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#2I'm in Australia, and I've never seen an irl viral phenomenon on the streets like this. In the inner city of Brisbane, every second person I see is staring at their phone, swiping up to catch Pokemon. Mobs of 100+ people chasing 'lures' are being moved on from parks in the middle of the night. And there was a pub crawl: https://www.facebook.com/events/267390546965461/
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#3I'm in Australia, and I've never seen an irl viral phenomenon on the streets like this. In the inner city of Brisbane, every second person I see is staring at their phone, swiping up to catch Pokemon. Mobs of 100+ people chasing 'lures' are being moved on from parks in the middle of the night. And there was a pub crawl: https://www.facebook.com/events/267390546965461/
Same thing in America. I remember the first night it was released I was walking to the grocery store and it was almost like a low-key street festival going on. People of all ages, genders and races on the streets running around with their phones.
I've never seen anything like it.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#4The previous iteration of this concept was Ingress, by the same developer. It's an active subculture, but not to the level of Pokemon GO.
The marketing is ingenious. It manages to capitalize on the nostalgia of two generations that grew up playing Pokemon games, and the fact that the stated (virtual) premise of Pokemon was always to roam the world and catch these creatures.
Regardless of the longevity of the game, this phenomenal marriage of a popular videogame series with an experienced alternate reality company will be studied for many years.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#5The previous iteration of this concept was Ingress, by the same developer. It's an active subculture, but not to the level of Pokemon GO. The marketing is ingenious. It manages to capitalize on the nostalgia of two generations that grew up playing Pokemon games, and the fact that the stated (virtual) premise of Pokemon was always to roam the world and catch these creatures. Regardless of the longevity of the game, th…
And clever reuse of user-collected data from Ingress, to find good public landmarks all over the world.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#6I think people will look back on this game as important, as something special. I've been playing video games for over twenty years, and I can't remember the last time something felt quite as exciting as this. Each time I've gone out, I've seen other people walking around playing, and everyone gets the same goofy smile when you ask them if they're playing Pokemon too.
It shows the potential for AR games, and I think it will help a lot of people get in shape. I've walked around outside more in the past three days than I have in the past two months. Even hanging out with friends, rather than sitting inside watching tv or playing xbox, it's like "let's check out that lure", or, "I see a Bulbasaur, let's go get it".
When I was a kid, I remember wishing that Pokemon was real. This game really captures some of the magic and sense of adventure I felt when I first played it so many years ago.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#7I think people will look back on this game as important, as something special. I've been playing video games for over twenty years, and I can't remember the last time something felt quite as exciting as this. Each time I've gone out, I've seen other people walking around playing, and everyone gets the same goofy smile when you ask them if they're playing Pokemon too. It shows the potential for AR games, and I think i…
Ingress was as exciting as this. And it was a lot of fun running into other players (friendly and enemy) and spotting them from a few dozen yards away. I still regularly talk to people I met on the Ingress scene, including one enemy player who was, at the time, my "archnemesis" of sorts. I did meetups with other local players to takeover large areas as a group and stuff as well.
But yeah, version 2 is cool too, I guess. ;)
Like Ingress, it'll be pretty busy for a few months and then it'll probably recede back to a core community of people who really really get into it.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#8Is Tinder the right app to make the comparison with? Game vs Game would be better, like Angry birds or something.
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#9Let's wait a month to see what engagement looks like. Most people are downloading simply because everyone is talking about it - especially news media
Re: Pokémon GO: The Data Behind America’s Latest Obsession
#10I'm in Australia, and I've never seen an irl viral phenomenon on the streets like this. In the inner city of Brisbane, every second person I see is staring at their phone, swiping up to catch Pokemon. Mobs of 100+ people chasing 'lures' are being moved on from parks in the middle of the night. And there was a pub crawl: https://www.facebook.com/events/267390546965461/
Same thing in America. I remember the first night it was released I was walking to the grocery store and it was almost like a low-key street festival going on. People of all ages, genders and races on the streets running around with their phones. I've never seen anything like it.
we had close to 250 people in a small park near my house close to all day. There were 5 points all within 200 meters of each other, and one gym. It was refreshing to see a lot of people outside that look like they don't get out much.