So, in theory, you get perfectly timed execution. This assumes you're willing to trust their software and hardware. I suspect they're right that this is a far more effective and comprehensive approach than IEX. I think IEX is going to nail them to the wall because their target market understands and trusts a giant ball of cables having a particular length, but can achieve neither when faced with a giant ball of compu…
The goal is to be able to execute buys across multiple exchanges (because the orders are so large) without other high frequency firms being able to see a trade on one exchange, then buy and resell stock to them at a higher price on another exchange.