I agree with the sentiment, this stuff's important.
But when does "playing marketing games" become OK? Maybe for mobile games, but even then you have kids taking their parent's credit cards out of wallets and spending 100s... everything's important to somebody.
Clearly medical tech is extra important, and the consequences even more grave, but I hope this is a lesson to everyone that trying to dupe all of society sometimes has consequences.
And hopefully convince more people to do ... nicer things? Better things? Well, at least taking things seriously.