Actually, I'm willing to believe that a large cable monopoly's IT department is so incompetent and poorly run, that implementing this successfully is not likely for them. That's not a valid excuse though. A landlord ordered legally to fix a broken heater cannot avoid their duty by complaining "But I'm so BAD at working with heaters! They're confusing!"
The IT department was incompetent and poorly run, and they couldn't implement anything new for less than 400% of budget (time and money) and it usually didn't work very well.
Although, that's not the reason to not do something like this. The reason not to do something like this is because the bottom line is more important, and impacting that is not good.