Earlier quoted context omitted.
>> "What infrastructure tax? Spotify is not using Apple's infrastructure to serve the music" They're using Apple's infrastructure to distribute their app to millions of people globally. They're also getting access to Apple's payment infrastructure and the huge database of payment information Apple holds. The reason Apple forced IAP in the first place was so that users on small phones didn't have to enter address and…
> They're using Apple's infrastructure to distribute their app to millions of people globally. This is paid with the $99/year developers pay > They're also getting access to Apple's payment infrastructure and the huge database of payment information Apple holds. No, they are FORCED to use Apple payment infrastructure. Spotify has their own and they are very glad to use it if they are allowed
I signed up for Spotify through their website. I pay Spotify, not Apple, and maintain my account separately. In that transaction, Apple's only fee to Spotify was my minute share of their 99/year developer account. I have the same arrangement with Dropbox, Box, Harvest, etc.
However, if you want to allow user's to sign up through your iOS app directly, and you're solely delivering digital content, your only option is to use IAP. And with IAP, Apple gets 30%.
Why?
Because Apple feels that they are responsible for a. delivering a consumer to you, b. enabling you to deliver digital content to that user and c. ultimately that your relationship with that customer is predicated on that consumer's relationship with Apple.
For that, they ask for, in the first year, a 30% cut of your revenue.
If you feel that is too high, you are welcomed to get user's to sign up for an account for your service without using IAP. Many, many companies do that. And they do just fine.
Spotify, by trying to inject a "clever" "sign up" form, that doesn't actually collect money, but snags the consumers email address and THEN asks them for money, is attempting to leverage Apple's relationship and good works for free, without doing the requisite work themselves.
IF Apple did not allow service-based applications that did not utilize IAP on the store at all, people on Spotify's side of this would be right.
Apple incurs 100% of the costs of Apple Music. They develop the platform it is hosted on, they nurture the customer relationship, and they incur all costs in regards to support and infrastructure. Apple does not charge Apple Music a 30% fee because Apple is already paying that 30% fee through the ongoing costs of all their other business units.