I think Tesla have a lot to answer for here. They are pushing the limits of a technology which Google has said, "needs to be 100% autonomous". No steering wheel. Tesla knows this, but branded their car as 'auto-pilot' anyway. When it became clear from early youtube videos that people were not using the technology 'correctly' Tesla did nothing more than issuing a statement.
They should be considering a recall. It is not good enough that Tesla PR is 'sad' that someone died. What are they doing about it?