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Facebook to Change News Feed to Focus on Friends and Family

nytimes.com

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Re: Facebook to Change News Feed to Focus on Friends and Family

#81

Post by pimlottc »

gvurrdon wrote: post #68
Nursie wrote: post #54

All I want from facebook is a time-ordered list of everything all my friends post. No filtering, no reordering by 'importance', no weighting by how often I 'like' or respond. No "you clicked off the page and back, we're gonna show you different stuff!". Just a simple time-ordered list. Apparently this desire is wrong.

That, and the ability to conceal my birthday from everyone, would go some way towards persuading me to use it.

There'll still be at least one person who knows your birthday already posting on your wall every year...

Re: Facebook to Change News Feed to Focus on Friends and Family

#82

Post by Ralfp »

mrweasel wrote: post #57
stdbrouw wrote: post #48

Earlier quoted context omitted.

Check out the Facebook pages of mom and pop stores, grocers and other local businesses in your area. Chances are you'll see a lot of interaction with loyal customers. Check out the Facebook pages of your favorite musicians, lots of interaction there too. It's not because you don't see it that it doesn't exist.

For very local or niche businesses I would say you're right. It's much easier, and cheaper for them and their customer to just maintain a Facebook page, rather than trying to build a website. I don't see a way for Facebook making money of these companies though. It's the companies that bring the audience to Facebook in this case, not the other way around. Facebook in these cases are just a glorified mailing lists. Fo…

> For mainstream businesses, like chain supermarket, Coca Cola and car makers, I still maintain it's wasted effort.

I'm working at one of top digital advertising agencies in EU. National and global brands save no buck on their spending on social media presence, and there are plenty of cheap (for them) tricks that result in both additional sales, positive PR and new customers. We also have strong data to back this up and justify our budgets.

Sometimes it costs real peanuts. Its easy to pump sales for soda brand by going to Snapchat with staged clip going "PEOPLE!!! I WANT TO SEE HOW THIS SODA HELPS YOU BEAR WITH CURRENT HEATS!!!" with people in 13-30 range flocking back with clips of them demoing how soda helps them out stay cool. Then brand gifts dozen or two best submissions and next action ran month or two later attracts 120% the number previous one did, word of gifts and possible response from social media make sure of that.

Whats in for, say, Lidl (large market store in EU), when it gives away stuff to guy who complained to them on twitter that he got diarrhea from expired pizza he bought at their place? It lets them save face, improve recognition of their brand and makes more people bring their feedback, allowing them find potential rotten apples within their chain.

For young peopple especially the fact that large brand @'s them on twitter/face/insta or elsewhere is enough to go nuts, go to store, buy crazy amount of brand's product and then stage some photo or clip alone or with friends. And then there are followers who mimic this in hopes of getting social fame as well.

Re: Facebook to Change News Feed to Focus on Friends and Family

#84

Post by redorb »

mrweasel wrote: post #57
stdbrouw wrote: post #48

Earlier quoted context omitted.

Check out the Facebook pages of mom and pop stores, grocers and other local businesses in your area. Chances are you'll see a lot of interaction with loyal customers. Check out the Facebook pages of your favorite musicians, lots of interaction there too. It's not because you don't see it that it doesn't exist.

For very local or niche businesses I would say you're right. It's much easier, and cheaper for them and their customer to just maintain a Facebook page, rather than trying to build a website. I don't see a way for Facebook making money of these companies though. It's the companies that bring the audience to Facebook in this case, not the other way around. Facebook in these cases are just a glorified mailing lists. Fo…

For mainstream businesses who use branding style marketing; they're used to spending money without much measurable results. I work at a niche yet global business our best use case for Facebook is to be in our niche groups. Combined they're 8-10k users.. we wait for a mention of a issue with our product then fix it privately via messenger.. 90% of the time they get back on the public thread and praise us. It's absolutely priceless as a customer service channel for us.

Re: Facebook to Change News Feed to Focus on Friends and Family

#85

Post by Frank2312 »

jbb555 wrote: post #29

Most of my "friends" post lots and lots of political annoying rubbish. I hope it doesn't start showing me more of that,

If you click the small Arrow in the top right of a post, there are usually some options to manage that post.

Often, there is "See less of X person", "See less of this kind of post", "Unfolow X person" and other other similar options.

I use it all the time and ended up with a feed that doesn't change much (maybe one new post per day, but that contains content I actually care about.

Re: Facebook to Change News Feed to Focus on Friends and Family

#87

Post by jug »

mrweasel wrote: post #57
stdbrouw wrote: post #48

Earlier quoted context omitted.

Check out the Facebook pages of mom and pop stores, grocers and other local businesses in your area. Chances are you'll see a lot of interaction with loyal customers. Check out the Facebook pages of your favorite musicians, lots of interaction there too. It's not because you don't see it that it doesn't exist.

For very local or niche businesses I would say you're right. It's much easier, and cheaper for them and their customer to just maintain a Facebook page, rather than trying to build a website. I don't see a way for Facebook making money of these companies though. It's the companies that bring the audience to Facebook in this case, not the other way around. Facebook in these cases are just a glorified mailing lists. Fo…

I definitely agree here and haven't really thought about it, but I couldn't care in the slighest about big brands on Facebook, compared to local businesses where it helpful to e.g know when they run special offers in their store.

Re: Facebook to Change News Feed to Focus on Friends and Family

#88

Post by corobo »

hitr wrote: post #62

I think the changes have big effect on Indian Media ,they already lost 100 million page views http://factordaily.com/indian-news-sites-lost-100-million-pa... .

There's also been submissions here regarding Indian media where they've started blocking adblockers.. Maybe there's just a lot of people using adblockers and this is coincidence?

Re: Facebook to Change News Feed to Focus on Friends and Family

#89

Post by projektir »

gvurrdon wrote: post #68
Nursie wrote: post #54

All I want from facebook is a time-ordered list of everything all my friends post. No filtering, no reordering by 'importance', no weighting by how often I 'like' or respond. No "you clicked off the page and back, we're gonna show you different stuff!". Just a simple time-ordered list. Apparently this desire is wrong.

That, and the ability to conceal my birthday from everyone, would go some way towards persuading me to use it.

My birthday of FB is both inaccurate and hidden.

Re: Facebook to Change News Feed to Focus on Friends and Family

#90

Post by pcora »

stdbrouw wrote: post #48
mrweasel wrote: post #46

Earlier quoted context omitted.

Generally speaking businesses doesn't have to be on Facebook. It was cool and all when Facebook was the new hotness, but at this point it's wasted energi. The whole idea that "users will engage with your business via Facebook (or any other social media)" is pretty much snake oil. Facebook engages your customer if they can win a price, or they want to complain, loudly and in public. Neither of these things helps your…

Check out the Facebook pages of mom and pop stores, grocers and other local businesses in your area. Chances are you'll see a lot of interaction with loyal customers. Check out the Facebook pages of your favorite musicians, lots of interaction there too. It's not because you don't see it that it doesn't exist.

Agreed. There are some small businesses that will not even answer the phone anymore.. but try sending a facebook message.. almost instant reply.

I hate this, but the fact is that small business depend on that. Facebook almost took over the web for most of my friend circle. they spend their lives there and have difficulty in finding stuff when it's not showing up in facebook search.

And google does not help in some cases, try searching for a product information. the first page is mostly shopping garbage.

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