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Zume, a new startup trying to make a more profitable pizza through robotics

bloomberg.com

61–70 of 114 posts

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#61
post #54

Earlier quoted context omitted.

I don't buy the low cost argument here, because they don't feed them nutritious food, they prey on them by selling them predominantly high chemical, low nutrition addictive junk food that leads to diabetes and obesity, which is now the leading cause of death. Are we automating doctors next? I get that everyone in Silicon Valley right now is obsessed with unfictionalizing Snow Crash, but the best way to make cheap foo…

They do feed people nutritious food considering its probably the cheapest most convenient prepared calories you can buy that happens to taste very good. It may come as a shock but a lot of people like McDonalds. McDonalds doesn't care what it sells you, it just sells you what sells best. There is no global conspiracy to make Americans fat. Yes, there is a trade off between eating too much food like McDonalds and earl…

I'm not losing sleep with excitement about rich hipster junk food either, but thanks for the straw man.

Don't pretend this stuff doesn't affect me. People "free willing to choose" to ruin their health on trash food (among other things) drives up the cost of everyone's health insurance, punishing everybody so a few players in the junk food industry can cash in. My insurance now costs 35% of my rent, this is not a minor problem. A similar situation is where Walmart abuses government welfare to underpay their workers. There are social consequences to "innovations" like this that are not exclusively individual.

I get excited to see economic investments put into improving people's health and increasing their longevity, not destroying them mentally and physically with addictive garbage. I'm not saying we make it illegal, but I see no reason to get excited about investing into it. This new company is not innovative in the slightest. It's a continuation of the industrial revolution trying to figure out how to turn plastic into food and make us crave it, while in the process automating out every single last worker.

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#62

In other words an assembly line? What about the machine learning algos which suggest pizzas based on previous purchases. What about the convolutional networks to recognize that each spray of sauce is truly unique and 'artisanal?' Where was the speech recognition for ordering and the oven encapsulating drone delivery swarm?

[deleted]

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#63

I'm genuinely curious, what's the difference between robots replacing American jobs and foreigners replacing American jobs? Politicians go to great lengths to protect the sanctity of American jobs by passing strict immigration regulations and instantiating border checkpoints hundreds of miles inside the border. They don't seem to be mirroring their actions for robots.

> what's the difference between robots replacing American jobs and foreigners replacing American jobs? Complaining about the latter makes you sound xenophobic.

Its less about xenonorphism and more about lower standards and willingness to work for wages that require 5 people to share an apartment.

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#64
post #28

I guess I don't understand what is really novel about this. Don't brands like Digiorno and Freschetta already have highly-optimized pizza assembly lines? Is it really that hard to make the topping/sauce dispensing dynamic instead of static? I also don't understand the appeal of having the pizza be super hot-n-ready. If you have an efficient baking-to-delivery pipeline, and an insulated container for the pizza, then h…

Yea, I don't see what's new here, a lot of pizza assembly lines exists that can do it faster and better, for example this does the sauce faster, and can do the toppings too, (and guessing from the music :) it's an old machine)

https://youtu.be/rajNU2gels0?t=21

There are even pizza vending machines that are doing the dough too and the result doesn't look horrible:

https://www.youtube.com/watch?v=j7_lxiU8eLM

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#65
Just looking at the delivery/cooking truck, I'm suddenly reminded of the opening chapter in Snow Crash:

"""

The analysts at CosaNostra Pizza University concluded that it was just human nature and you couldn't fix it, and so they went for a quick cheap technical fix: smart boxes. The pizza box is a plastic carapace now, corrugated for stiffness, a little LED readout glowing on the side, telling the Deliverator how many trade imbalanceproducing minutes have ticked away since the fateful phone call. There are chips and stuff in there. The pizzas rest, a short stack of them, in slots behind the Deliverator's head. Each pizza glides into a slot like a circuit board into a computer, clicks into place as the smart box interfaces with the onboard system of the Deliverator's car. The address of the caller has already been inferred from his phone number and poured into the smart box's builtin RAM. From there it is communicated to the car, which computes and projects the optimal route on a heads-up display, a glowing colored map traced out against the windshield so that the Deliverator does not even have to glance down.

"""

https://chnm.gmu.edu/courses/omalley/120f02/victory/snowcras...

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#67
post #28

I guess I don't understand what is really novel about this. Don't brands like Digiorno and Freschetta already have highly-optimized pizza assembly lines? Is it really that hard to make the topping/sauce dispensing dynamic instead of static? I also don't understand the appeal of having the pizza be super hot-n-ready. If you have an efficient baking-to-delivery pipeline, and an insulated container for the pizza, then h…

So if you are a deep pizza nerd, the pitch that you'd have a neo-neapolitan style pizza at your door in short order is a great pitch. The issue with fulfilling this pitch is that pizzaiolos are expensive, hot ovens are hard to get close to people, etc. etc. Trying to solve all this is probably at one level a 'passion project' for a Valley engineer. A true 90 second Neapolitan pizza does not age that well, the crust i…

What's the difference between pizza and other delivery based business making such high margins ?

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#68

So.... when all the people who were cooking the pizzas are out of work, who will be left to buy the pizzas? The same goes for all low wage jobs that are being automated away. I'm not sure how many people have really thought through the long term implications of what happens when you automate all the "grunt" work. As a successful business, your income comes from customers. Your customers need to make money somehow. Al…

The same thing that happened to stable boys, bank tellers and farmers. In 1870 53% of the labour force were farmers, by 1970 that was 4.6% ( https://www.agclassroom.org/gan/timeline/farmers_land.htm ). If you told someone in 1870s that 50% of the labour force will be changing their job, they would have a similar reaction. Granted the speed with which changes are occurring now is much more rapid; if we consider the la…

The difference between then and now is that farm jobs weren't replaced by jobs that requires a college education.

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#69
post #4

Puff piece -- the idea of cooking pizzas in a truck is a good one, but the whole 'robotics' angle is a little trite. The only automated part seemed to be the sauce (which Costco does) and moving the pizza to the oven. I like the moving-pizza-truck idea, it's a shame this had to go the route of 'robotic pizzeria' since it's so blatantly a puff piece.

You beat me to it. I agree.

I think this article is actually more interesting because it shows you something about how a good tech PR strategy works. Bloomberg undoubtedly saw, on-site, how ridiculous the robotics narrative was, but they went with it anyways, because it makes for a more viral story. This kind of PR is a collaborative effort and win-win.

If you have a tech startup you should really think about the narrative before you call in press. Think about what the audience wants from a story, and sell that. The goal of PR is to get your company noticed ... so long as you don't turn off genuine customers, you can actually go pretty far away from reality before the average user picks up on the fact that the story is mostly bullshit.

I think they should have kept the CEO out of this video. He comes across as a bit too much of a shuckster. A CTO type would have been a better type. Also, instead of positioning the business as increased profit, he should have presented the reduction in labor costs as savings for the customer. That always makes a better story. The CEO's brain probably doesn't work that way, but the PR firm he hired should have given him that tip.

Re: Zume, a new startup trying to make a more profitable pizza through robotics

#70

So.... when all the people who were cooking the pizzas are out of work, who will be left to buy the pizzas? The same goes for all low wage jobs that are being automated away. I'm not sure how many people have really thought through the long term implications of what happens when you automate all the "grunt" work. As a successful business, your income comes from customers. Your customers need to make money somehow. Al…

The same thing that happened to stable boys, bank tellers and farmers. In 1870 53% of the labour force were farmers, by 1970 that was 4.6% ( https://www.agclassroom.org/gan/timeline/farmers_land.htm ). If you told someone in 1870s that 50% of the labour force will be changing their job, they would have a similar reaction. Granted the speed with which changes are occurring now is much more rapid; if we consider the la…

> Driving or making pizza isn't exactly high-skill work (in terms of time taken on training), hopefully the transition happens slow enough for these people to retrain for other work.

This doesn't address the joblessness concern. The trend I see taking root in its infancy today is job stability tending to flow increasingly only to highly-skilled and highly-experienced staff, and many times not even that imparts stability. This has downstream impacts upon complexity management, retention, etc. that are out of scope of discussion in a format as limited as HN.

The game changer is that software and computationally-enhanced hardware delivers the ability to re-use pre-existing infrastructure. Earlier transitions at least required significant infrastructure changes and/or outright new infrastructure be built, and that formed the opportunity and basis for disrupted workers to work within the transition. We might be talking about a Zume that requires new infrastructure today, but make no mistake, a solution reusing pre-existing infrastructure as-is will come down the pipeline. This yanks out the traditional "relief valve" of earlier large-scale technological transitions' disruptive patterns.

When we replaced horses with cars, there was massive infrastructure added for roads, roadside entertainment, oil and oil refining distribution-to-retailing, pipelines, eventually shipping, oil discovery, etc.

When we replaced steno pools with word processors, the "infrastructure" was basic typing skills (shorthand skills were dispensed with, to our detriment IMHO) imposed upon a new generation of workers as a new baseline skill (along with many other baseline skill upgrades with no commensurate increase in wages over the past decades, I might add). The physical infrastructure of steno pools however, was repurposed.

When we replaced the extra cashier at gas stations with card-accepting gas pumps, the infrastructure initially rode on the back of the pre-existing telephone network, then upon the new data networks. The major infrastructure replaced was the gas pumps themselves, and usually only as they gradually wore out so the infrastructure draw for new labor was a net negative when the lost cashier jobs' hours were taken into account.

When we eventually replace the plurality of in-house small-business system administrators with cloud-based services, the physical footprint of the servers will be re-purposed to maybe a storage closet.

We're also using metrics in this discussion the wrong way. Instead of talking about number of jobs lost/gained, we should be talking about absolute wages over time and per capita, with an additional factor expressing stability over long periods. Using number of jobs as the metric loses information about the quality of the jobs, stability over working life, and dispersion of the quality and stability throughout the general working population. If we are being honest with ourselves within the software industry, then we are major enablers to devolving the quality and stability of what jobs that do exist. For example, through the delivery of software that enables decision makers to take what used to be highly unprofitable processes of manually scheduling staff and following up attendance to ensure only part-time employment, and making it not only feasible, but highly profitable.

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