Earlier quoted context omitted.
Would you feel comfortable with end-to-end encryption via an open, documented, free protocol? This is literally my raison d'être as a company, so I'd be interested to hear your comfort level. What I've got is a platform that 1.) makes it substantially easier for IoT developers to get their devices to market and 2.} enforces end-to-end encryption and affirmative consensual sharing. It works by running as a background…
I've been debating about hooking my garage door opener up using a built-in feature so I could open the door from my iPhone. I don't trust that whatever central site I'll be connected to is safe. If I _knew_ the vendor had implemented your protocol/software well, and I _knew_ your software was safe, yeah, I'd use it. But I don't know those two things, so no way am I hooking my home's door up to the Internet...
You wouldn't have any guarantee that the garage door opener isn't also running a separate web connection in the background, but arguably unless you're actively monitoring your LAN (or just plain radio) traffic you don't have that anyways.
Put a different way, you can't prevent your manufacturer from, for example, adding a SIM card and wireless connection to your garage door opener. At some point you have to trust them.