Earlier quoted context omitted.
I suppose but it still seems like a copout (not on you of course, on them) to play the brand lock-in game. You don't need a centralized server to personalize and operating those servers, even on something like AWS, costs money. Why not put that on the consumer instead? Many consumers I know would prefer the roll-your-own solution and it saves the manufacturer money.
Well, we are on a something.ycombinator.com website right now... why don't you throw together a prototype, register a company, and present to ycombinator?
Second because I'm not at all a hardware guy.
Thirdly I'm not at a point where I feel entrepreneurial yet, I don't have enough experience.
Lastly I'm incredibly lazy.