Earlier quoted context omitted.
I suppose so. But there are always many tools for everything. And everyone can select his favorite.
The problem is if you want support (even commercial help) you'll need to follow some kind of prevailing trend. If I've got a system with grunt or gulp and I need help, I can probably find a local web developer. I'm not so sure if I can find someone who's an expert in Makefiles at the moment.
...That may be the source of your problems if your devs are that inexperienced!