Earlier quoted context omitted.
> to keep the new millenials, they're pushing everyone else away. Millennials are the biggest and most active group, and more important to them compared to "everyone else" - they know what they're doing.
In the same vein I don't think it's as much capturing millennials as keeping up with them. It's impossible to predict every upcoming trend, but if they keep themselves nimble through acquisitions and trimmed product offerings they can ride the coattails of instagram/whatsapp type companies into eternity.
- feature-chasing Periscope/Vine/Snapchat/Meerkat/Twitch/Youtube
- enticed by pre-roll ads
- planning future Oculus integration, live VR streaming, etc.