Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

VPAID ads destroy performance and are still served by major ad networks

plus.google.com

Post reply on HN
Print view View original

371–380 of 404 posts

Re: VPAID ads destroy performance and are still served by major ad networks

#371

Post by Sanddancer »

archon810 wrote: post #84
snarfy wrote: post #11

Sites need to be legally liable for installing malware on your computer. That will solve all of this. I can go to prison for clicking on the wrong link but somehow they get away with drive-by ransomware installs.

This is laughable. If site owners could go to jail every time a 3rd-party code they're not fully responsible for does something bad, they'd all be in jail now. https://blog.malwarebytes.org/threat-analysis/2015/08/large-... http://arstechnica.com/security/2016/03/big-name-sites-hit-b... Etc.

Contributory negligence at the very least. They gave a portal to let pretty much any tom dick and harry throw whatever content they want on their site. The only way this will get better is if content providers start owning up to /all/ their content, including the stuff in between script tags.

Re: VPAID ads destroy performance and are still served by major ad networks

#373

Post by shermozle »

intrasight wrote: post #341
JoshTriplett wrote: post #312

Earlier quoted context omitted.

> However, because adblockers mostly work at the network interface level, the typical 3rd party javascript tag approach is very easy to disable, and self-published native content by publishers using the existing content management system is a good workaround. It's more of a stop gap then a long term approach though. The major adblocker filter lists tend to quickly add filters for "native" ads on any site with a non-t…

What is a "native" ad?

It used to be called "advertorial" or "special advertising feature". It's an ad disguised as content.

Done well, everyone wins: good content that pushes a message for the advertiser. It's not done well very often. Quartz has done it well a fair amount.

Re: VPAID ads destroy performance and are still served by major ad networks

#374

Post by pmcgrathm »

It isn't the ad itself that is causing those streams of requests, but rather the ad technology vendors buying or selling the data from the ad server from which the ad was delivered.

Don't blame the publisher or advertiser for not noticing that their 'anti-fraud' vendor is sending itself events every millisecond.

Re: VPAID ads destroy performance and are still served by major ad networks

#375

Post by pmcgrathm »

It isn't the ad itself that is causing those streams of requests, but rather the ad technology vendors buying or selling the data from the ad server from which the ad was delivered.

Don't blame the publisher or advertiser for not noticing that their 'anti-fraud' vendor is sending itself events every millisecond.

Re: VPAID ads destroy performance and are still served by major ad networks

#376

Post by dsl »

dhimes wrote: post #370
dsl wrote: post #358

Earlier quoted context omitted.

Having worked for an ad network that went under due to fraud, I politely disagree that they are immune.

Interesting. Is the story online? Do you want to share?

Sales people sign up publishers, I make the determination they are fraudulent, VP of Sales overrides my decisions, I leave company, advertisers demand refunds of dollars already paid out to publishers, rinse, repeat.

Re: VPAID ads destroy performance and are still served by major ad networks

#377

Post by mancerayder »

mancerayder wrote: post #345
roymurdock wrote: post #334

Earlier quoted context omitted.

Ads will never disappear entirely, because at a basic level, they are really just packets of information. Some are more obnoxious, targeted, and/or dangerous than others, but seeing as how the internet was created to facilitate the distribution and dissemination of information, selfish ads will always find a way to latch into and ride along on more useful and/or altruistic information. I'd rather live in a world wher…

But submarines/native content is the logical end of all freely-published syndicated content on the web, given the arms race between ad blockers and ad networks. What could be more user-friendly than an ad disguised as an article? So user-friendly, that the mistrust of the Internet is probably higher than ever [1]. Sometimes it's legitimately hard to tell what is real, and what is an ad, whether it's some website abou…

I guess the irony/humor was lost in my post.

My non-ironic point: there's tremendous mistrust now on the Net, as information seems more dubious than ever - from the curating of news (recent story with Facebook) to the paid reviews (Amazon finally cracking down on, but which are still quite ubiquitous), to ads that look like articles. If there's a reason I come to this site, it's because I feel like I have a more direct line to the truth, and it's 'curated' by discerning readers and comments. (Some of whom, ahem, are a little aggressive in their downvotes).

Now, how is that not a souring of the good faith of the reader, when the ad industry pursues insidious/sinuous/backhanded tactics, all because the reader doesn't want to see, hear or read something that the ad industry wants them to see, hear or read.

Re: VPAID ads destroy performance and are still served by major ad networks

#378

Post by intrasight »

shermozle wrote: post #373
intrasight wrote: post #341

Earlier quoted context omitted.

What is a "native" ad?

It used to be called "advertorial" or "special advertising feature". It's an ad disguised as content. Done well, everyone wins: good content that pushes a message for the advertiser. It's not done well very often. Quartz has done it well a fair amount.

Ok - I just wanted to verify the same. So what technology, besides AI beyond the means of our browser's JS engine, could filter out ads that are just inline HTML? I ask this because it seems likely that we'll soon be "back to the future" with "advertorials" and "sponsors" etc. and that it will be a way out of this dilemma for publishers.
Post reply on HN